Network advertisement effect statistical method and system

A technology of online advertising and statistical methods, applied in the field of statistical methods and systems of online advertising effects, to achieve the effects of cost saving, system stability, and data security

Pending Publication Date: 2021-02-09
厦门羽星科技股份有限公司
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  • Abstract
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Problems solved by technology

[0003] However, advertisers or agencies generally have such confusion: what is the effect? How about the number of registered users, order volume, consultation volume and other data brought by online advertising? In the case of limited funds and budgets, which media should be selected for advertising? How to provide effective website brand and audience analysis data to advertisers? Can you give better and more reasonable advertising suggestions? How to prove the effectiveness of online marketing activities to advertisers and advertising agencies?

Method used

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  • Network advertisement effect statistical method and system
  • Network advertisement effect statistical method and system
  • Network advertisement effect statistical method and system

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Embodiment Construction

[0026] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0027] see figure 1 , the statistical method for network advertising effect provided by the embodiment of the present invention can comprehensively integrate and analyze the basic visit data of website visitors, and can accurately analyze the visit behavior of netizens and hot attention content, browsing path, conversion effect, visitor loss rate, etc.; One-stop online advertising effect monitoring and analysis services from online advertising delivery to registered users and order completion rate: monitoring and analysis of content online advertising display, click to post-click (such as arrival, second hop, conversion, average stay time, etc.) user registration Co...

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Abstract

The invention provides a network advertisement effect statistical method and system. The method comprises the steps of recording a browsing behavior of a user after browsing an advertisement page by utilizing a front-end log; performing statistics on browsing behaviors of the front-end log record to obtain an omnibearing statistical result index; and presenting the statistical result indexes. According to the statistical method and system for the network advertisement effect, provided by the invention, comprehensive and accurate statistics can be carried out on the putting effect of the internet advertisement.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to a statistical method and system for the effects of Internet advertisements. Background technique [0002] An important feature of Internet advertising compared with traditional media advertising is that the effect can be measured, whether it is direct effect (including sales, order volume, consulting volume) or indirect effect (exposure, page views, favorites), for us and advertisers has important practical significance. [0003] However, advertisers or agencies generally have such confusion: what is the effect? How about the number of registered users, order volume, consultation volume and other data brought by online advertising? In the case of limited funds and budgets, which media should be selected for advertising? How to provide effective website brand and audience analysis data to advertisers? Can you give better and more reasonable advertising suggesti...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0255G06Q30/0277
Inventor 朱鹏播朱紫成
Owner 厦门羽星科技股份有限公司
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