Product development process model

Abstract

The invention discloses a product development process model. The model comprises the steps: S1, the market investigates customer purchase reasons; s2, constructing an advertisement idea according to the purchase reason and the anticipated expectation of the customer; s3, performing product development and naming according to the purchase reason and the anticipated expectation of the customer in the S1; s4, designing the package of the product drawn by an art designer; s5, performing specification writing and product technology research and development on the product; s6, putting the product into the market to investigate customers; s7, propagandizing through customers and advertisements; according to the model, the user of the product is investigated before product research and development, then the product is designed according to the demand of the customer, an existing method that a designer carries out imagination design is abandoned, the product better meets the demand of the customer, projects used in the product research and development process are carried out at the same time, the problem that the time consumed by product research and development is long is solved, and the use experience of the product is investigated, and the product is improved through the investigation content.

Description

technical field [0001] The invention belongs to the technical field of product development process, and in particular relates to a product development process model. Background technique [0002] Product development means that enterprises improve old products or develop new products so that they have new features or uses to meet the needs of customers. As people's needs are constantly changing and improving, enterprises can only adapt to the changing needs of consumers by continuously improving products, adding designs and functions, improving product quality, and improving appearance, packaging and decoration. For example: the invention of electric light, the replacement of automobile design, the innovation of diet, the addition of anti-dandruff function to shampoo, frequency conversion air conditioner and so on. In addition, the US subprime mortgage is also a financial product development. Even if it fails, it still belongs to the category of product development. Product ...

AI Technical Summary

Problems solved by technology

If the designed product does not consider its technology and production capacity, the designed product can only be "on paper", 6. Distribution capabilities, sales channels, market service capabilities, 7. National policies, laws and regulations, etc. However, on the market There are still various problems in various product development

[0003] For example, a product development system disclosed by the authorized announcement number CN102479357A, although it has realized the digital and networked preliminary research, feasibility evaluation, technical solution selection and key technology testing of product development, making product demand, research and development, Digital prototype manufacturing is carried out in an open environment, which solves the contradiction between the product market, R&D and competitiveness, and is conducive to product design, technical reserves and cost control, but does not solve the problem that existing products are based on After the product is developed and put into the market, it is difficult for the product to be applied to the market, and a large number of online research is used, ignoring that most customers cannot become the object of online research, and for different customer groups of different products, online research has very huge limitations , the existing product development has not been developed from the customer's point of view, so that after the development of the product, the use is very narrow, and the product development cannot be carried out at the same time, resulting in a long development process and delaying the best time for the market. To this end, we propose a product development process model

Images