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Interactive advertisement putting method and system, server and client

A technology of interactive advertising and delivery method, which is applied in the field of Internet advertising, can solve the problems of high material production requirements, single advertising form, and abandonment, and achieve the effects of low technology implementation cost, rapid iterative update, and reduced production cost

Active Publication Date: 2021-09-17
HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In the existing advertising business, the form of advertising is usually relatively simple. In terms of material display, it is mainly based on static pictures or video on demand, and in terms of interaction, it is mainly based on clicks. The interactivity and attractiveness are not high. In terms of vision and experience Easily fatigued, the willingness to click on the advertisement is not strong, and the conversion rate of the click rate is not high
[0003] There are also some attempts at interactive advertising in the industry. The usual practice is that an interactive advertisement can only be adapted to a fixed set of materials and gameplay. The requirements for material production are relatively high, and the cost of technical implementation is relatively high, which cannot meet the requirements of programmatic advertising for real-time transactions. , cannot be applied on a large scale. After a gameplay is realized, if the liquidity is not enough, it may be abandoned, resulting in a great waste of resources.
[0004] The existing interactive advertising delivery technology still has a shortcoming. The construction of an interactive gameplay often requires the support of an updated version of the client. Templates or components are preset into the program in advance. Subsequent updates and upgrades require the support of an updated version of the client. The update cycle Restricted by objective factors, usually relatively long, unable to quickly iterate and innovate
[0005] It can be seen that the existing interactive advertising delivery methods cannot meet the needs of rapid iterative updates, thus affecting the development of interactive advertising

Method used

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  • Interactive advertisement putting method and system, server and client
  • Interactive advertisement putting method and system, server and client
  • Interactive advertisement putting method and system, server and client

Examples

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Embodiment Construction

[0067] The technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only some of the embodiments of the present application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0068] Such as Figure 1a As shown, it is a schematic diagram of the architecture of an interactive advertisement delivery system provided by the embodiment of the present application, including:

[0069] Server 100 and client 200.

[0070] Among them, the information exchange process between the server and the client, such as Figure 1b and Figure 1c shown, including the following steps:

[0071] S101: The server combines preset rendering compo...

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Abstract

The invention discloses an interactive advertisement putting method and system, a server and a client. The method comprises the steps: under the condition that a template access request sent by a client side is received, sending all interactive advertisement templates to the client side to complete the pre-loading of the interactive advertisement templates by the client side; for each interactive advertisement template, configuring information required by the interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template; and under the condition that the flow information is received, selecting the interactive advertisement protocol of which the delivery condition can be satisfied by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol; and sending the target interactive advertisement protocol to the client, triggering the client to load the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template. By utilizing the scheme of the invention, rapid iterative updating of the interactive advertisement can be realized.

Description

technical field [0001] The present application relates to the field of Internet advertising, and in particular to an interactive advertising delivery method, system, server and client. Background technique [0002] In the existing advertising business, the form of advertising is usually relatively simple. In terms of material display, it is mainly based on static pictures or video on demand, and in terms of interaction, it is mainly based on clicks. The interactivity and attractiveness are not high. In terms of vision and experience It is easy to get tired, the willingness to click on the advertisement is not strong, and the conversion rate of the click rate is not high. [0003] There are also some attempts at interactive advertising in the industry. The usual practice is that an interactive advertisement can only be adapted to a fixed set of materials and gameplay. The requirements for material production are relatively high, and the cost of technical implementation is rel...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F9/445G06F8/65
CPCG06Q30/0271G06F9/44505G06F9/44526G06F8/65Y02D10/00
Inventor 方鸿灏陈超刘雪霏康恺暄张雄虎曾彦
Owner HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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