Interactive advertisement putting method and system, server and client

A technology of interactive advertising and delivery method, which is applied in the field of Internet advertising, can solve the problems of high material production requirements, single advertising form, and abandonment, and achieve the effects of low technology implementation cost, rapid iterative update, and reduced production cost
CN113409082AActive Publication Date: 2021-09-17HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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Patent Information

Authority / Receiving Office
CN ยท China
Patent Type
Applications(China)
Current Assignee / Owner
HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
Publication Date
2021-09-17

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Abstract

The invention discloses an interactive advertisement putting method and system, a server and a client. The method comprises the steps: under the condition that a template access request sent by a client side is received, sending all interactive advertisement templates to the client side to complete the pre-loading of the interactive advertisement templates by the client side; for each interactive advertisement template, configuring information required by the interactive advertisement corresponding to the interactive advertisement template in a component required by the interactive advertisement template, and generating an interactive advertisement protocol corresponding to the interactive advertisement template; and under the condition that the flow information is received, selecting the interactive advertisement protocol of which the delivery condition can be satisfied by the flow information from the interactive advertisement protocols as a target interactive advertisement protocol; and sending the target interactive advertisement protocol to the client, triggering the client to load the target interactive advertisement template, and writing information contained in the target interactive advertisement protocol into the target interactive advertisement template. By utilizing the scheme of the invention, rapid iterative updating of the interactive advertisement can be realized.
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Description

technical field

[0001] The present application relates to the field of Internet advertising, and in particular to an interactive advertising delivery method, system, server and client. Background technique

[0002] In the existing advertising business, the form of advertising is usually relatively simple. In terms of material display, it is mainly based on static pictures or video on demand, and in terms of interaction, it is mainly based on clicks. The interactivity and attractiveness are not high. In terms of vision and experience It is easy to get tired, the willingness to click on the advertisement is not strong, and the conversion rate of the click rate is not high.

[0003] There are also some attempts at interactive advertising in the industry. The usual practice is that an interactive advertisement can only be adapted to a fixed set of materials and gameplay. The requirements for material production are relatively high, and the cost of technical implementation is rel...

Claims

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