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Network address jump behavior marking and tracking method

A network address and tagging technology, applied in the direction of network data query, network data retrieval, network data browsing optimization, etc., can solve problems affecting registration, purchase behavior, etc., and achieve the effect of fine-grained tracking, strong insight, and strong compatibility

Pending Publication Date: 2022-01-11
深圳触海科技有限公司
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Enterprises place advertisements through advertising platforms, but the existing technology cannot help enterprises achieve scientific effect attribution, that is, identify which advertisements to serve (including campaign, ad group, ad, different advertisement types, etc.) Scenarios), which really affect the final registration and purchase behavior

Method used

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  • Network address jump behavior marking and tracking method
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  • Network address jump behavior marking and tracking method

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Embodiment Construction

[0023] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0024] see Figure 1-Figure 4 , the present invention provides a technical solution: a method for marking and tracking network address jump behavior, comprising the following steps:

[0025] S1: Establish a URL marking system, which is used to identify the carrying and processing of key information when jumping from different websites, and attach it to the target URL;

[0026] S2: Integrate the advertising distribution channels of overseas scenes, inject the ...

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Abstract

The invention relates to the technical field of website marking and tracking, and particularly discloses a network address jump behavior marking and tracking method. The method comprises the following steps: S1, establishing a website marking system and adding the website marking system in a target website; S2, integrating an advertisement putting channel of an overseas scene, injecting a website marking system into an advertisement, and automatically assigning and performing error correction; S3, when the user accesses the target website through the link, enabling the website with the pre-embedded code to be capable of identifying and recording parameters; and S4, obtaining information of the target website, and tracking the jump behavior of the target website. The method is high in compatibility, a marking system is compatible with mainstream channels of China enterprises in overseas marketing, and the method can be suitable for typical paid search advertisements, Facebook social media advertisements and youtube video websites, and is also suitable for other channels such as mail marketing and vertical website marketing; and the tracking granularity is finer, the insight ability is stronger, and the attribution ability conforming to the digital marketing development trend is realized.

Description

technical field [0001] The invention relates to the technical field of website marking and tracking, in particular to a method for marking and tracking network address jump behaviors. Background technique [0002] Overseas sales of Chinese products exceed RMB 10 trillion each year. More and more companies promote their products through digital marketing and establish direct contact with customers on social media and official websites. Enterprises place advertisements through advertising platforms, but the existing technology cannot help enterprises achieve scientific effect attribution, that is, identify which advertisements to serve (including campaign, ad group, ad, different advertisement types, etc.) scenario), which really affects the final registration and purchase behavior. [0003] In view of this, we propose a method for marking and tracking network address jump behavior. Contents of the invention [0004] The purpose of the present invention is to provide a met...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/953G06F16/957G06F16/958G06Q30/02H04L61/45H04L101/37
CPCG06F16/953G06F16/957G06F16/958G06Q30/0271G06Q30/0277
Inventor 李驹李路云
Owner 深圳触海科技有限公司
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