Electronic screen advertisement intelligent charging management system based on data analysis

Abstract

The invention discloses an electronic screen advertisement intelligent billing management system based on data analysis, which comprises a basic putting cost setting module, a target advertisement putting basic parameter acquisition module, a target advertisement putting effect parameter acquisition module, a putting database, a putting cost modeling analysis module and a comprehensive putting cost statistical display terminal, basic putting parameters corresponding to a target advertisement and putting effect parameters corresponding to each time of putting in each putting day are acquired, and the parameters are imported into a putting cost algorithm model to calculate putting cost of the target advertisement in a putting position dimension, a putting time dimension and a putting effect dimension corresponding to each time of putting in each putting day; therefore, the comprehensive delivery cost corresponding to the target advertisement is counted by combining the delivery cost of each dimension, the multi-dimensional delivery cost calculation corresponding to the subway display screen advertisement is realized, and the defect that the charging dimension is too uniformed in the current subway display screen advertisement delivery cost management mode is greatly overcome.

Description

technical field [0001] The invention belongs to the technical field of electronic screen advertisement billing management, and exemplarily relates to an electronic screen advertisement intelligent billing management system based on data analysis. Background technique [0002] LED electronic display advertising is a new type of advertising carrier developed in recent years. Its advantages are simple production and installation, convenient content replacement, good publicity effect, and no light pollution, etc. At present, the application fields of electronic screen advertisements are more and more extensive, such as subway stations, bus stations, elevators and other fields. There are more and more problems in urban ground transportation, resulting in more and more people using subways as means of transportation. , resulting in the increasing flow of people in the subway station. In this case, advertisers pay more and more attention to the advertising in the subway station, ma...

AI Technical Summary

Problems solved by technology

[0003] At present, the delivery method of the display screen advertisement in the subway station basically adopts the method of round-robin scrolling for advertisement delivery, and its delivery fee management method is only based on the location of the delivery site and the unit delivery time to calculate the delivery fee, and most of them do not take into account the actual delivery effect As we all know, the purpose of advertising is to attract more people to pay attention to the impact on the advertising cost, which means that the more people who stay and pay attention to the electronic screen advertising site, the longer the attention time, the better the advertising effect. Some two advertising sites have the same location and the same delivery time, but the delivery effects are different. If the same amount of advertising delivery fee is charged, it will inevitably affect the legitimate interests of a certain advertiser

From another point of view, even if some subway station display screen advertising delivery cost management methods take into account the impact of the delivery effect on the delivery cost, the indicators considered are too single. For example, the Chinese invention patent application with the publication number CN112308609A discloses a Ad delivery billing method, the public billing method is to first determine the index value of the number of people and the length of time that represent the number of people the advertisement reaches the audience when the advertisement is played, and then calculate based on the above two index values Get the advertising cost corresponding to the advertising effect. This billing method ignores the influence of the attention behavior of the follower on the advertising effect corresponding to the advertising cost. The follower may have different attention behaviors during the period of paying attention to the display advertisement. , such as viewing and taking pictures, different attention behaviors reflect the different degrees of love of the followers to the display advertisements, and indirectly reflect the different delivery effects of the display advertisements. , simply calculate the advertising cost corresponding to the advertising effect based on the number of followers and the length of attention, which makes the calculation method lack depth, which is likely to cause the defect of low cost calculation accuracy and affect the reliability of the calculation results

[0004] To sum up, the billing dimension corresponding to the current subway display advertising delivery cost management method is too one-sided and uniform, and the degree of fit with the actual delivery situation is not high, and the calculation indicators in the calculation process of the advertising delivery effect corresponding to the delivery effect are too single. lead to low reliability of calculation results

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