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Method for customizing and publishing mobile phone advertisements by mobile phones

A mobile phone advertising, mobile phone technology, applied in the field of communication, can solve the problems such as hindering the development of active mobile phone advertising, inconvenience, etc.

Inactive Publication Date: 2009-10-07
李嘉辉
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, if the user needs to add or modify the received advertising information again, he must log in to the computer connected to the network before operating
This is extremely inconvenient for users who want to change anytime and anywhere, and it hinders the development of this active mobile advertising

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0022] In a specific embodiment of the present invention, firstly, the user logs in to the mobile advertising system platform through a mobile phone, downloads terminal software, and sets up advertisement request information. Specifically, the user selects his hobbies, the time he wants to receive the advertisement, the type of advertisement he wants to receive, etc. in the interface of the terminal software to form a complete advertisement request information. Then the advertisement request information is sent to the mobile advertising system platform through the terminal software.

[0023] Looking further, advertisers can also log in to the mobile advertising system platform through mobile phones, download and install terminal software. Next, the advertiser sets the content of the advertisement on the interface of the terminal software, that is, enters the format of the mobile phone advertisement, the slogan, the display mode of the slogan, and selects a multimedia file. Af...

Embodiment 2

[0027] The implementation process of the present invention is roughly as follows: first, the user logs into the WAP website through a mobile phone, and the user selects his hobbies, the time to receive the advertisement, the advertisement category he likes, etc. in the interface of the WAP website to form a complete advertisement request information. Then the advertisement request information is sent to the mobile advertising system platform.

[0028] Looking further, advertisers can also log in to WAP websites through mobile phones. Next, the advertiser sets the advertisement content on the interface of the WAP website, that is, enters the format of the mobile advertisement, the slogan, the display mode of the advertisement, and uploads the multimedia file. After the above settings are completed, the relevant information of the advertisement content is stored in the mobile advertising system platform.

[0029] Subsequently, the mobile phone advertising system platform automa...

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PUM

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Abstract

The invention relates to a method for customizing and publishing mobile phone advertisements by mobile phones, which belongs to the technical field of communication, the method comprises the following steps: firstly, users and advertising agents respectively set advertisement soliciting information and advertisement contents by the mobile phones, and the set information is transmitted to a mobile phone advertisement system platform for processing; and secondly, the mobile phone advertisement system platform sends specific advertisement contents in specific time by a specific format. The method can achieve the aim for customizing the mobile phone advertisements by taking the mobile phones as a medium and combining the mobile phone advertisement system platform, and can ensure that users as advertising audiences can send corresponding advertisement soliciting information by the mobile phones at any time and place according to own ideas and ensure the advertisement agents can publish the advertisements by the mobile phones at any time according to own ideas.

Description

technical field [0001] The invention relates to a method for customizing and publishing advertisements, in particular to a method for customizing and releasing mobile phone advertisements by using a mobile phone, which belongs to the technical field of communication. Background technique [0002] At present, there are five main modes of advertising promotion, namely TV, newspapers and magazines, radio, outdoor media and Internet media. There is a limitation in the above traditional advertising models, that is, they all try to rely on large-area coverage and carpet-bombing advertising forms to achieve the expected advertising effect, but do not advertise to the advertising audience in a targeted manner, that is to say, thousands of Among the 10,000 million advertising audiences, only a few people may be interested in the advertising products and become the final consumers, which leads to extremely low advertising investment efficiency. And in recent years, with the launch of...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/00G06Q30/02
Inventor 李嘉辉
Owner 李嘉辉
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