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Device for inserting additional information into short message on MSC

A technology for additional information and short messages, applied in message/mailbox/announcement, telephone communication, wireless communication, etc., can solve the problems of difficult operator management, combating advertiser enthusiasm, poor accuracy, etc., to improve audience acceptance. , the audience has a high degree of acceptance, and the effect of increasing the network load

Inactive Publication Date: 2010-07-07
SHANGHAI LIANGJIANG COMM SYST
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] First, new short messages need to be generated, occupying network resources, and the cost of advertising is high, which dampens the enthusiasm of advertisers. It is difficult to develop the scale of voluntary receiving customers for SMS advertising, which has become one of the bottlenecks restricting the development of SMS business.
[0011] Second, placing advertisements randomly has poor accuracy and will arouse disgust from the audience of the advertisement, which will reduce the user's satisfaction with the operating company
[0012] Third, because the first method is not easy to be managed by operators, it is often used by illegally sending spam messages, which seriously affects the credibility of SMS advertising and restricts the development of normal SMS advertising business
[0014] However, the above invention does not provide specific implementation of the device on different transfer nodes in the communication network

Method used

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  • Device for inserting additional information into short message on MSC
  • Device for inserting additional information into short message on MSC

Examples

Experimental program
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Embodiment Construction

[0030] The invention relates to a device for inserting advertisements based on short message processing technology in the field of short message and multimedia message services in a communication network. By analyzing the content length of the message carrying the short message and using the mechanism of variable short message content length, it is determined whether there is an expandable The bytes are used to carry additional information to realize the delivery of advertising services. This method is applicable to the network that bears the weight of short message business, comprises mobile communication network and fixed communication network; The physical medium that transmits short message can be time division multiplexing (TDM) path, also can be IP data path; Short message content comprises common short message and MMS message with extended content.

[0031] The function of the device of the present invention adopts "a method for obtaining short messages and inserting ad...

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Abstract

The invention provides a device for inserting additional information into short message on an MSC. The device is additionally arranged on the MSC that the short message passes through in the transmitting process, and is connected between a message receiving unit and a message transmitting unit of the MSC. The device comprises a short message identifying unit, an additional information adapting unit and a message recoding unit. The short message identifying unit identifies Forward-Short-Message signaling message that carries the short message; when extensible bytes for carrying the additional information exist, the additional information adapting unit selects proper information, and the message recoding unit inserts as well as edits the additional information into the Forward-Short-Message signaling message and continues to transmit the message to a receiver, so as to realize the purpose of utilizing the short message to insert advertising business.

Description

technical field [0001] The present invention relates to communication network short message and multimedia message service field, in mobile switching center (MSC), based on short message processing technology, realizes a kind of device of inserting broadcast advertisement, specifically, by acquiring and passing through the Forward- The Short-Message signaling message uses the variable length mechanism of the short message to analyze the content length of the short message to determine whether there are bytes that can be expanded for carrying additional information, so as to realize the delivery of advertisement services. Background technique [0002] my country's short message business has shown explosive growth since its launch at the end of 2000. In 2001, the number of short messages sent nationwide was 18.9 billion. By 2005, it had reached 225 billion. In the first quarter of 2006, it was as high as 99.8 billion. With the development of SMS business, a new form of advert...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/14H04W4/06H04W88/18H04M3/487
Inventor 宋树成
Owner SHANGHAI LIANGJIANG COMM SYST
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