Network video advertisement placing method and system

Abstract

The invention discloses a network video advertisement placing method and system. Video data and advertisement data are converted into standard format through a transcoding server and are sent to a video content analysis server which adds tags to the standard video data and advertisement data, the tag-added video data and advertisement data are stored in a video database and an advertisement database, a client side sends a request for playing videos to a video playing server, and the video playing server loads corresponding video data in the client side according to the request and loads corresponding advertisement data in the client side according to the tags added to the video data. By means of the technical scheme, advertisements are placed when watch effects of the video data are not influenced, and the advertisements with different types are placed according to relevant content of the videos, so that advertisement placing is accurate and has obvious effects. Besides, the network videos and the advertisements are not bound, information of the advertisement placing can be conveniently calculated, and charge of network media is facilitated.

Description

technical field [0001] The invention relates to the technical field of network video, in particular to a method and system for placing network video advertisements. Background technique [0002] In the Internet age, new media based on digital technology continue to emerge. With the emergence and application of flash technology, Web2.0, and P2P technology, a variety of online advertising forms have emerged in digital media, the most prominent of which is online video advertising. Online video advertisements mainly refer to video advertisements placed on online video streaming media, such as video advertisements placed on video sharing sites such as Youku and Tudou, and live video media under P2P technologies such as PPLive and PPStream. [0003] At present, online video advertising is still the most important source of profit for video media. Compared with traditional advertising, online video advertising has some excellent characteristics. Online video advertisements break...

AI Technical Summary

Problems solved by technology

Sometimes it is difficult for users to perceive overlay ads as advertisements, thinking that they are just part of the video and easily ignored by users

Sometimes the viewing effect is affected because the specified location is not suitable

At the same time, coverage ads are limited by the small area displayed on the video screen, and simple text introductions cannot convey the rich features of the product, and users can only obtain a small amount of information

And the advertisement is relatively bound to the video. When the broadcast advertisement needs to be adjusted, it will take a lot of manpower to readjust the embedded broadcast method.

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