Media information processing method and system

Abstract

The invention discloses a media information processing method and system. The method comprises the following steps of obtaining advertisements to be released set by an advertisement releaser, storing the advertisement to be released in an advertisement base, and obtaining directional release information set by the advertisement releaser formedia information; correspondingly generating a label for the media information based on the directional release information, and creating an index in an index basebased on the correspondinglygenerated labelsfordifferent media information, wherein the media information in the advertisement base is associated with the label in the index base; obtaining a feature parameter from aterminal, matching the feature parameter of the terminal with the label in the index base to obtain successfully matched target advertisement; and sending the target advertisement to the terminal to be displayed, and responding to a media information request sent by the terminal after the target advertisement is displayed. By implementing the media information processing method and system disclosed by the invention, the accuracy of pushing the media information to the terminal can be improved, and the effective utilization rate of advertisement resources is guaranteed.

Description

technical field [0001] The invention relates to Internet communication technology, in particular to a media information processing method and system. Background technique [0002] Mobile terminals (such as smartphones and tablet computers) are commonly used Internet access terminals. With the rapid development of mobile communications, it is possible for users to use mobile terminal devices to quickly access the Internet. For example, users can currently use the fourth generation of mobile communications (4G) access to information on the Internet via Wi-Fi or Wireless Compatibility Authentication (WiFi). [0003] At the same time, in the process of users accessing the Internet, third parties use advertising resources (such as web page advertising spaces, APP advertising spaces and other resources for playing advertisements) to push media information (such as applications, audio, video, etc.) in a targeted manner. Video) advertising needs, in view of the current mobile commu...

AI Technical Summary

Problems solved by technology

[0004] 1) During the process of downloading media information by the user using the mobile terminal, due to the large capacity of the media information, the available space of the data partition of the mobile terminal is not enough to store the media information, resulting in the failure of downloading the media information

[0005] 2) When the user operates the mobile terminal to run media information (such as playing video, installing or running applications), the media information cannot be presented because the hardware configuration of the mobile terminal is lower than the minimum hardware configuration requirements for presenting media information, for example, the graphics processor of the mobile terminal does not The supported video resolution and the memory of the mobile terminal are not enough to run the game application

[0007] To sum up, in the prior art, the configuration of the mobile terminal is lower than the minimum configuration requirement for presenting media information, which leads to the failure of presenting the media information, which seriously affects the accuracy of the media information advertisement pushed by the third party to the mobile terminal. , which reduces the effective utilization of advertising resources, and at the same time brings unnecessary consumption of network communication traffic to users

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