Cloud computing-based enterprise customer marketing intelligent management system

Abstract

The present invention provides a cloud computing-based enterprise customer marketing intelligent management system. The system is characterized in that the system comprises a cloud computing-based customer relationship management system (BIZ CRM), a distributed communication centralized management system and an intelligent communication terminal embedded telephone marketing system; the cloud computing-based customer relationship management system (BIZ CRM) is connected with the distributed communication centralized management system and is also connected with the intelligent communication terminal embedded telephone marketing system through the Internet; and the intelligent communication terminal embedded telephone marketing system transmits information to the cloud computing-based customer relationship management system (BIZ CRM) and the distributed communication centralized management system. With the cloud computing-based enterprise customer marketing intelligent management system adopted, the working efficiency of enterprises can be improved, the management of marketing representatives and customers by enterprise managers can be facilitated, and the time and costs of manual marketing can be reduced.

Description

technical field [0001] The present invention belongs to the field of electronic information technology. It mainly integrates computer software technology and intelligent hardware, and combines technologies such as network, communication, smart phone, and database. It designs and develops a cloud-based computing architecture for enterprises to develop customer relationships. Manage and provide a complete set of enterprise customer marketing management application system for precise telemarketing. Background technique [0002] Intelligent customer management and enterprise customer marketing intelligent management system (abbreviation: BIZCRM) that provides precise telemarketing is to establish a center that combines customer management and interactive marketing for enterprises, and integrates customer management, pre-sales, sales, and after-sales. Integrate together to effectively distinguish and manage customers and customers for one-to-one marketing. With the serious homog...

AI Technical Summary

Problems solved by technology

[0004] However, during the promotion of artificial intelligence during the enterprise transformation period, the replacement of artificial positions by intelligent machines, the replacement of personnel or the improvement of the work efficiency of artificial intelligence, using fragmented time to carry out marketing activities for all employees, enterprises make full use of big data to obtain many Customers, with the increase in the number of customers and marketing representatives, and the rapid update of business types, enterprises are faced with the use of non-professional customer service and marketing personnel. Due to heavy workload, many dialing errors, low efficiency, customer management and The level of marketing management can't keep up and the many complaints caused by it. In addition, they forget the customer information they learned during the call with the customer, and they didn't remind the expired customers to make repeated purchases in time. This will definitely become an important factor in improving service quality and work efficiency At the same time, with the increasing role and scale of enterprise customer management centers and telemarketing centers, the operating costs of customer management centers and telemarketing centers have also increased rapidly

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