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Evaluation method and device for bus body advertising route scheme

A technology for public transport lines and advertising, applied in data processing applications, instruments, calculations, etc., can solve problems such as the inability to scientifically evaluate the effect of advertising and the ratio of income, large differences in passenger flow, and different types of passengers

Active Publication Date: 2021-07-23
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In fact, this does not provide a scientific assessment of the actual ad delivery performance to revenue ratio
In addition, due to the variety and complexity of urban bus lines, the passenger flow at bus stops varies greatly at different times, and each bus line also passes through different areas, and the types of passengers are also different, resulting in the effect of advertisements placed in different fields. also different
Therefore, it is difficult to scientifically and accurately evaluate the effect of advertising routes by relying solely on the length of bus lines and passenger flow

Method used

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  • Evaluation method and device for bus body advertising route scheme
  • Evaluation method and device for bus body advertising route scheme
  • Evaluation method and device for bus body advertising route scheme

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0176] In this embodiment, the advertisement is first set to be based on the targeted administrative area scene (taking Haidian District, Beijing as an example), that is, the area that the advertisement needs to target is Haidian District, Beijing, and then based on the set administrative area scene recommendation The route plan for advertising on the bus body that meets the requirements. To this end, this embodiment provides a method for generating a route scheme for placing advertisements on bus bodies based on targeted administrative area scenarios, such as Figure 5 As shown, the method at least includes the following steps S502 to S506:

[0177] Step S502, obtaining the bus lines in the designated area and the bus stations covered by each bus line;

[0178] In this embodiment, when obtaining the bus lines in the specified area and the bus stops covered by each bus line, JavaScript technology can be used to obtain the bus lines and bus stops in the specified area from th...

Embodiment 2

[0195]This implementation mainly introduces in detail the evaluation method of the bus body advertising route scheme.

[0196] At present, the industry generally uses three indicators to evaluate the effect of advertising delivery:

[0197] (1)Coverage

[0198] Coverage, advertising audience coverage, refers to the proportion of the advertising audience in the target population, that is, the proportion of the advertising audience trajectory covered by the delivery line in all passenger trajectories. Its calculation formula is shown in formula 6:

[0199]

[0200] Among them, Coverage is the audience coverage rate of the advertisement, traj_covered is the set of audience trajectories covered by the advertisement delivery route, traj is the set of all passenger trajectories, num traj_ It is the number of tracks in the traj_covered collection, num traj is the number of all passenger trajectories.

[0201] (2)OTS

[0202] OTS (Opportunities To See) refers to the average nu...

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Abstract

The present invention provides an evaluation method and device for a bus body advertisement delivery route scheme, which is applied to a directional administrative area scene, including: determining a bus line that satisfies the bus body advertisement delivery route scheme of the directional administrative area scene on the bus body; Obtain the route information of the bus line, and count the number of tracks that pass through the targeted administrative area in the advertising audience track of the bus body advertisement placed on the bus body covered by the bus line; The number of trajectories in the targeted administrative area is an evaluation parameter to evaluate the delivery effect of the bus body advertisement delivery route scheme. It can be seen that the present invention extracts and mines the route information in a targeted manner, calculates an evaluation index conforming to the advertisement theme according to the mining result, uses the index as an evaluation parameter to evaluate the scheme, and spreads the most suitable advertisement to the most suitable audience according to the evaluation result , Give full play to the maximum value of advertising.

Description

technical field [0001] The invention relates to the technical fields of artificial intelligence and big data, in particular to a method and device for evaluating a bus body advertising route scheme. Background technique [0002] With the development of cities and public transport systems, public transport has become one of the most important means of transportation for urban residents, and it is also a very penetrating outdoor advertising medium. Compared with static advertisements, bus advertisements have more significant advantages due to their characteristics of covering a wide range of people and large areas, and have become the mainstream form of outdoor advertisements. [0003] However, in the prior art, although the public transport carries a large number of user groups every day, the target advertising revenue has not been well effected. The main reason is that the selection of advertising routes still relies on the traditional, simple and rough evaluation methods, ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 王浩杨康庞旭林张晨
Owner BEIJING QIHOO TECH CO LTD
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