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System and method for monitoring short message touch effect

A short message and touch technology, which is applied in the field of communication technology and big data analysis, can solve problems such as inability to optimize effects, and achieve the effect of improving efficiency

Pending Publication Date: 2019-08-09
杭州艾塔科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Operators cannot make effective effect optimization based on such statistical data, and there is an urgent need for a method and system for effectively tracking the entire process of SMS marketing

Method used

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  • System and method for monitoring short message touch effect
  • System and method for monitoring short message touch effect
  • System and method for monitoring short message touch effect

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Experimental program
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Embodiment Construction

[0035] The preferred embodiments of the present invention will be described in further detail in conjunction with the accompanying drawings.

[0036] Such as figure 1 Shown, a kind of system of monitoring SMS reach effect is characterized in that: be made up of visualization system, short chain system and distributed data analysis system;

[0037] Described visualization system is the web system based on java development, provides the visualization operation that user short message sends and provides data result visualization and downloading;

[0038] The short-chain system is a micro-service system without single point of failure developed based on nginx+lua+redis components, which provides short-chain coding services, short-chain jump services, and short-chain monitoring services. The nginx domain name jump service is implemented based on nginx+lua scripts, but it can be configured and launched at any time without affecting online services.

[0039] In order to ensure the ...

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Abstract

The invention mainly discloses a system and a method for monitoring a short message reaching effect. The technical scheme is as follows: the system for monitoring the short message touch effect is composed of a visualization system, a short chain system and a distributed data analysis system. The method for monitoring the short message touch effect comprises the following five steps of: S1, task initialization, S2, mobile phone number coding, S3, generating of a dynamic short chain; s4, collecting of short link skip logs; s5, log data analysis. The system and the method are based on an application scene of short message marketing, can effectively monitor a click condition of a short link in the short message copy after the marketing short message is sent, and can analyze which mobile phonenumber users click links in the short message copy. On one hand, full-process data conversion of the marketing scene is facilitated, and on the other hand, a model optimizer can conveniently optimizethe model effect by collecting positive sample users, so that the efficiency and the economic benefits in the marketing scene are remarkably improved.

Description

technical field [0001] The invention relates to the fields of communication technology and big data analysis technology, in particular to a system and method for monitoring the effect of short message reaching. Background technique [0002] After 2000, the short message business of operators entered into rapid development. China Mobile and China Unicom successively launched short message business, which brought huge profits to the operators. The number of text messages began to decline year by year, but since 2017, text messages have been mainly used in enterprise services, message notifications, marketing and other fields. The average number of text messages sent per day is more than 1 billion, and the text message business has begun to flourish. [0003] In the field of marketing, SMS is a direct method, because of its convenience and directness, it has maintained good results in recent years. Traditional marketing SMS service providers can only provide SMS sending reports...

Claims

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Application Information

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IPC IPC(8): G06F8/30G06F8/38G06F16/951G06Q30/02H04W4/14
CPCG06F8/315G06F8/38G06F16/951G06Q30/0242H04W4/14
Inventor 王科
Owner 杭州艾塔科技有限公司
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