The invention mainly discloses a
system and a method for monitoring a short message reaching effect. The technical scheme is as follows: the
system for monitoring the short message touch effect is composed of a
visualization system, a short
chain system and a distributed
data analysis system. The method for monitoring the short message touch effect comprises the following five steps of: S1, task initialization, S2,
mobile phone number coding, S3, generating of a dynamic short chain; s4, collecting of short link skip logs; s5,
log data analysis. The system and the method are based on an application scene of short message marketing, can effectively monitor a click condition of a short link in the short message copy after the marketing short message is sent, and can analyze which mobile phonenumber users click links in the short message copy. On one hand, full-process
data conversion of the marketing scene is facilitated, and on the other hand, a model optimizer can conveniently optimizethe model effect by collecting
positive sample users, so that the efficiency and the
economic benefits in the marketing scene are remarkably improved.