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An advertising push system based on big data

An advertising push and big data technology, applied in data processing applications, electronic digital data processing, digital data information retrieval, etc., can solve problems such as inaccurate customer positioning, insufficient data, large data deviation, etc., and achieve small advertising The effect of delivery volume, more advertising revenue, and increased revenue

Active Publication Date: 2020-11-20
浙江华坤道威数据科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing advertising push system does not collect enough data during use, which leads to large deviations in the data analyzed by the system, making it impossible for users to accurately locate customers. At the same time, the existing advertising push system has problems during use In order to solve the problem of large amount of investment and small income, a solution is proposed

Method used

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  • An advertising push system based on big data

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Experimental program
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Effect test

Embodiment Construction

[0056] Such as figure 1 As shown, an advertisement push system based on big data includes a user information collection module, a big data collection module, a data processing module, a data analysis module, a model building module, a user rating module, a master control module, and an advertisement push module;

[0057] Wherein, the user information collection module is used to collect data of a single customer, and the data of a single customer includes the content information of pages browsed by a single customer, the mobile phone number information reserved when a single customer registers an account, and the designated page search product records of a single customer , purchase records, purchase amount and the number of clicks on advertisements;

[0058] The big data collection module is used to collect public data, and the public data includes all user's specified page search commodity records, purchase records, purchase amount and number of clicks on advertisements;

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Abstract

The invention discloses an advertisement pushing system based on big data. The advertisement pushing system comprises a client information acquisition module, a big data acquisition module, a data processing module, a data analysis module, a model construction module, a client rating module, a master control module and an advertisement pushing module, wherein the client information acquisition module is used for acquiring single client data, and the single client data comprises content information of pages browsed by a single client, mobile phone number information reserved when the single client registers an account, a commodity searching record of a designated page of the single client, a purchase record, a purchase amount and advertisement clicking times; and the big data acquisition module is used for acquiring public data, and the public data comprises commodity searching records, purchasing records, purchasing amounts and advertisement clicking times of all clients on designatedpages. According to the invention, more data can be collected, so that a user can more intuitively know his / her client group, and meanwhile, less investment and greater benefits can be realized.

Description

technical field [0001] The invention belongs to the field of advertisement push, relates to big data utilization technology, and in particular is an advertisement push system based on big data. Background technique [0002] Advertisement push is a new technology that reduces information overload by regularly transmitting the information that users need on the Internet. Push technology automatically transmits information to users to reduce the time spent searching on the Internet. It searches and filters information based on user interests, and regularly pushes it to users to help users discover valuable information efficiently. When advertising is pushed, it will use the advertising push system for targeted advertising. The public number is The invention patent of CN201811011189.9 discloses an advertisement push system, which can realize advertisements that are convenient for the advertisement push server to push and useful information to the mobile client, and have a strong...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/9535
CPCG06F16/9535G06Q30/0269
Inventor 孟宪坤田文郭杨
Owner 浙江华坤道威数据科技有限公司