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Target crowd circling method and device and computer equipment

A crowd and target technology, applied in the Internet field, can solve problems such as computing bottlenecks and prolonging the time of crowd encircling selection.

Active Publication Date: 2020-01-03
深圳市云网万店科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing technology, the storage and computing capabilities of the big data platform can be used to create a computing task for a selected crowd condition by creating a task to realize the circle selection of the crowd package. However, when the number of crowd conditions increases Sometimes, the number of tasks will increase, and the demand for computing resources will also increase. Machine resources are always limited, which will cause computing bottlenecks and prolong the time for group selection.

Method used

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  • Target crowd circling method and device and computer equipment
  • Target crowd circling method and device and computer equipment
  • Target crowd circling method and device and computer equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0067] The embodiment of the present invention provides a method for circle selection of target groups, which is applied to figure 1 The server in is taken as an example, as shown in Figure 2, the method may include the following steps:

[0068] S201. Obtain user real-time behavior data, analyze the user real-time behavior data to obtain user real-time tag data, and generate user real-time tag bitmap according to a preset bitmap data structure.

[0069] Here, the user's real-time behavior data refers to the behavior data generated by the user on the client that is collected in real time through data collection tools (such as SDK), and the client can be installed on figure 1 Of the first terminals shown, the first terminal here generally refers to the customer's terminal.

[0070] Taking the shopping client as an example, users will generate a series of behavioral data when using the shopping client for online shopping, such as browsing, searching, collecting, and adding to a ...

Embodiment 2

[0128] The embodiment of the present invention provides a method for circle selection of target groups, which is applied to figure 1 The server in is used as an example for illustration, as shown in Figure 4, the method may include the following steps:

[0129] S401. Acquire structured query language SQL data of group package definition information.

[0130] Specifically, the server receives the structured query language SQL data of group package definition information from the second terminal, wherein the second terminal can convert the group package definition information input by the user on the provided visual interface into structured query language SQL data, And send to the server, where the second terminal usually refers to the merchant's terminal.

[0131] Exemplarily, the group package definition information SQL data obtained by the server is shown in Table 8 below.

[0132] Table 8: Crowd package definition information SQL data

[0133]

[0134] S402, analyze t...

Embodiment 3

[0162] The embodiment of the present invention provides a target crowd circle selection device, such as Figure 5 As shown, the device may include:

[0163] Real-time receiving module 50, for obtaining user's real-time behavior data;

[0164] The label analysis module 52 is used to analyze the user's real-time behavior data to obtain the user's real-time label data, and generate the user's real-time label bitmap according to the preset bitmap data structure;

[0165] The tag fusion module 53 is used to generate the user's full tag bitmap database and construct difference point data according to the user's real-time tag bitmap and the pre-built user history tag bitmap database;

[0166] The crowd circle selection module 54 is used to perform bitwise operations on the difference point data and the corresponding crowd condition bitmap in the preset crowd condition bitmap library, and determine that the digits in the crowd condition bitmap are preset values ​​according to the ope...

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Abstract

The invention discloses a target crowd circling method and device and computer equipment, and belongs to the technical field of the Internet. The method comprises the steps of obtaining user real-timebehavior data, analyzing the user real-time behavior data to obtain user real-time label data, and generating a user real-time label bitmap according to a preset bitmap data structure; generating a user total label bitmap database according to the user real-time label bitmap and a pre-constructed user historical label bitmap database, and constructing difference point data; performing bitwise operation on the difference point data and a corresponding crowd condition bitmap in a preset crowd condition bitmap library, and determining a bit position of which a bit value in the crowd condition bitmap is a preset value according to an operation result; and determining a condition tree pre-mapped by the bit position with the bit value being the preset value in a preset condition forest library,and circling a target crowd based on the condition tree and the user total label bitmap database. According to the embodiment of the invention, crowd packets meeting conditions can be circled and selected efficiently in real time.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method, device and computer equipment for circle selection of target groups. Background technique [0002] At present, the accuracy of the group of people circled in the massive Internet data directly determines the success or failure of advertising information delivery activities. Usually, it is possible to filter out the desired group of people by labeling the user's characteristic behavior and using the label as a condition for screening the group. For real-time advertising information delivery, since different advertising information needs to be delivered to different groups of people, the conditions used to select different groups of people will change ever-changingly. [0003] In the existing technology, the storage and computing capabilities of the big data platform can be used to create a computing task for a selected crowd condition by creating a task to realize t...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0277
Inventor 于为建李成王志伟谢俏孙迁
Owner 深圳市云网万店科技有限公司
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