User behavior analysis method, device, application server and storage medium

Abstract

The invention discloses a user behavior analysis method and device, an application server and a computer storage medium. The user behavior analysis method comprises the steps: collecting user behaviorinformation in an SDK point burying mode; performing data processing on the user behavior message, and writing and storing the processed user behavior message into a database through message middleware, wherein the data processing comprises analysis and consumption; performing ETL extraction, conversion and loading on the user behavior information obtained after processing to obtain user behaviorinformation finally persisted in a data warehouse; and performing statistics and analysis on the user behavior information of the data warehouse to obtain a user behavior visual analysis table. According to the user behavior analysis method, the user behavior information can be effectively integrated, and report layer display and analysis are provided for enterprises, and decision basis is provided for enterprise leaders.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a user behavior analysis method, device, application server and storage medium. Background technique [0002] In the era of rapid Internet development, there are scenarios where a large number of users use application terminals, such as web browsing, online shopping, and business processing. In this "customer first" Internet environment, one of the most important factors driving a company's decision-making is often the customer. Because of this, enterprises need to deeply understand the needs and intentions of customers, so as to bring better user experience to customers. Through the data collection, statistics and analysis of user behavior, we can gain insight into customer interaction, improve customer loyalty, and ultimately gain a competitive advantage for the company among its peers. [0003] Existing technical solutions for user behavior collection usually need ...

AI Technical Summary

Problems solved by technology

However, 1. In terms of data collection, it is necessary to embed data in the code, which is relatively intrusive to the existing business code, and the user needs to invest a relatively large docking cost

2. Collect user behavior information through logs, which involves disk IO performance issues. If collected in normal business, it may also affect the performance and response efficiency of existing business

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