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Personalized marketing method based on user behaviors

A user and behavioral technology, applied in marketing, data processing applications, business, etc., can solve problems such as inaccurate marketing methods and achieve useful data effects

Pending Publication Date: 2020-03-27
深圳市豪斯莱科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to provide a personalized marketing method based on user behavior, to solve the technical problem that the existing online marketing method is not accurate and cannot comprehensively share the specific needs of users

Method used

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  • Personalized marketing method based on user behaviors
  • Personalized marketing method based on user behaviors
  • Personalized marketing method based on user behaviors

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Embodiment Construction

[0055] In order to make the object, technical solution and advantages of the present invention clearer, preferred embodiments are given to further describe the present invention in detail. However, it should be noted that many of the details listed in the specification are only for readers to have a thorough understanding of one or more aspects of the present invention, and these aspects of the present invention can be implemented even without these specific details.

[0056] Such as figure 1 Shown, the present invention is based on the personalized marketing method of user behavior, and described method comprises the following steps:

[0057] Step 1: Collect user behavior access data. Establish an access trigger and access data cache database. When a user sends an access request, the system or browser page stores the access request data into the access data cache database, and packages and sends the access request data to the semantic analysis system at regular intervals.

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Abstract

The invention discloses a personalized marketing method based on user behaviors. The method belongs to the field of data processing, and comprises the steps of collecting user behavior access data, classifying the user behavior access data by using a semantic analysis method, constructing a user group according to the user behavior access classification data, constructing a user demand data set according to the user behavior access classification data, and performing user division on the user group to obtain sub-users. User access behavior data is collected in the earlier stage; then performing unified semantic analysis and classification on the access data set; meanwhile, the access users are classified; forward demand decomposition synonymy matching is carried out according to the category of the user group and the user ordinal curvature; meanwhile, the user and the demand are subjected to bidirectional matching, so that the real demand of the user is better mined, the time sequenceof the user demand and the demand data before and after the demand are comprehensively analyzed and positioned, the marketing data is more accurately provided for the user, the marketing data is moreuseful, and the demand of the user is better met.

Description

technical field [0001] The invention relates to the field of computer data processing, in particular to a personalized marketing method based on user behavior. Background technique [0002] In recent years, the trend of informatization and globalization based on the Internet and mobile Internet has profoundly changed our mode of life, production and competition. With the advent of the big data era, the demand for precision marketing is also rising. How to use technical means to mine deep-seated relationships under big data and make marketing more accurate and effective has become the top priority in marketing. The result of the traditional marketing method is that the service quality is poor, and the service efficiency to customers cannot be effectively improved. [0003] Many existing online marketing promotions are based on the specific access data needs of users, and then sell products or services related to the needs to users. However, since a lot of user access data ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0202
Inventor 林希温志刚
Owner 深圳市豪斯莱科技有限公司
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