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New retail precision marketing management control system and method

A precision marketing and management control technology, applied in marketing, payment system, computer parts and other directions, to achieve the effect of improving efficiency, comprehensive and accurate data, and saving input work

Inactive Publication Date: 2020-04-10
北京智惠易销科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] The purpose of the present invention is to provide a new retail precision marketing management control system and method to solve the problems of precision marketing and customer stickiness faced by the current new retail system with huge data

Method used

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  • New retail precision marketing management control system and method
  • New retail precision marketing management control system and method

Examples

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Embodiment Construction

[0057] Embodiments of the invention are described in detail below, but the invention can be practiced in many different ways as defined and covered by the claims.

[0058] Such as figure 1 As shown, the present invention provides a new retail precision marketing management control system, including: an information import device, which imports the corresponding retail information files after the user logs in; a keyword screening device, which determines the tracking keywords corresponding to subsequent precision marketing; precision information The tracking device conducts marketing tracking according to the determined keywords and the imported information documents; the block chain network access device encrypts the corresponding information after the user logs in and uploads it to the block chain network.

[0059] The corresponding user history information can be quickly imported through the information import device to save the entry work of new retail information (such as sal...

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Abstract

The invention provides a new retail precision marketing management control system, which comprises an information import device for importing an information document corresponding to retail after a user logs in; a keyword screening device which is used for determining tracking keywords corresponding to subsequent precision marketing; a precise information tracking device which is used for carryingout marketing tracking according to the determined keywords and the imported information documents; and a blockchain network access device which is used for encrypting the information corresponding to the login of the user and uploading the encrypted information to the blockchain network. Corresponding user historical information can be quickly imported through the information import device; efficiency is increased, keyword screening device is adopted, so that corresponding keywords can be quickly screened; a target group of precision marketing is determined, omnibearing tracking of keywordsand information documents is realized through a precision information tracking device, comprehensive and accurate data is ensured, and finally data information encryption and leakage prevention are ensured through a blockchain network access device, a blockchain network can be accessed, and the data security is improved.

Description

technical field [0001] The present invention relates to a marketing management control system, in particular to a new retail precision marketing management control system and method. Background technique [0002] The new retail provides comprehensive omni-channel data integration, real-time data visualization analysis, and data large-screen overall solutions centering on "people, goods, and venues", involving user management, store management, sales analysis, product analysis, and supply chain analysis. Realize the transformation of omni-channel retailing. [0003] We all know that the offline real industry is facing three major pain points, and it is these three pain points that lead to the unsatisfactory offline real economy. [0004] 1. It is difficult to integrate the business data of online channels and physical stores, resulting in chaotic data structure, data quality cannot be guaranteed, and the enterprise's omni-channel supply chain strategy is impossible to talk a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F21/64G06K9/00G06Q20/38G06Q30/02G06F16/33
CPCG06F21/64G06Q20/3829G06F16/3331G06Q30/0201G06V30/40
Inventor 潘京
Owner 北京智惠易销科技有限公司
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