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Accurate audience advertisement pushing method and system based on artificial intelligence and readable storage medium

An artificial intelligence and advertising push technology, applied in advertising, transmission systems, marketing, etc., can solve problems such as the inability to accurately grasp user behavior characteristics, the inability to effectively adopt new data, and failure to capture data relevance, etc., to achieve a complete data ecological chain , improved audience matching, and precise positioning

Pending Publication Date: 2020-11-03
苏州云开网络科技有限公司
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Traditional capture, storage and data analysis technologies cannot match it. On the one hand, a large amount of new data cannot be effectively collected; The inaccuracy of the data analysis model finally fails to accurately grasp the user's behavioral characteristics

Method used

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  • Accurate audience advertisement pushing method and system based on artificial intelligence and readable storage medium
  • Accurate audience advertisement pushing method and system based on artificial intelligence and readable storage medium
  • Accurate audience advertisement pushing method and system based on artificial intelligence and readable storage medium

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Embodiment Construction

[0044]In order to understand the above-mentioned purpose, features and advantages of the present invention more clearly, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments of the present application and the features in the embodiments can be combined with each other.

[0045] In the following description, many specific details are set forth in order to fully understand the present invention. However, the present invention can also be implemented in other ways different from those described here. Therefore, the protection scope of the present invention is not limited by the specific details disclosed below. EXAMPLE LIMITATIONS.

[0046] figure 1 It shows a flow chart of an artificial intelligence-based audience precision advertisement pushing method in the present invention.

[0047] Such as figure 1 As shown, the first asp...

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Abstract

The invention relates to an accurate audience advertisement pushing method and system based on artificial intelligence and a readable storage medium, and the method comprises the steps: obtaining userportrait data through big data analysis, carrying out the behavior modeling of the user portrait data, and constructing a user data platform; collecting user behavior information, collecting user traffic advertisement materials, establishing a feature word bank, and generating a user behavior log; establishing an advertisement recommendation model through a user behavior log, inputting user behavior information into the recommendation model, generating a plurality of characteristic spectrums, outputting nonlinear data through an activation function, and extracting similarity characteristics of a user and an advertisement; obtaining a user score vector according to the user behavior information; judging whether the sparsity of the user scoring vector is greater than a preset threshold value or not; if the similarity is smaller than the preset threshold value, calculating the similarity between the advertisement materials and the user interest set to obtain user preference information,weighting the user preference information, obtaining the sequence of the advertisement materials in which the user is interested, and generating a push list.

Description

technical field [0001] The present invention relates to an advertisement pushing method, in particular to an artificial intelligence-based accurate audience advertisement pushing method, system and readable storage medium. Background technique [0002] In the application practice of mobile Internet advertising under the application of "user-oriented thinking", the key is to thoroughly understand the needs and psychology of users, and making accurate segmentation and judgment of target users requires a lot of manpower and time costs. It has brought a realistic bottleneck to large-scale advertising. [0003] However, when the new technology of artificial intelligence appears and is applied to advertising communication, it can not only quickly identify users to obtain information and help achieve high-standard user segmentation, but also advertising content analysts can analyze user behavior and advertising effects based on their algorithm models. Prediction, which greatly imp...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04L29/08
CPCG06Q30/0271G06Q30/0236G06Q30/0201G06Q30/0202H04L67/535H04L67/55
Inventor 曹雪沈易
Owner 苏州云开网络科技有限公司
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