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APP information pushing system and method for all-purpose card, and medium

An information push and cartoon technology, applied in the field of data processing, can solve problems such as difficulty in predicting, less random demand correlation, etc., and achieve the effect of improving user experience and improving accuracy.

Pending Publication Date: 2021-04-13
通号智慧城市研究设计院有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

User needs are divided into inherent needs, long-term needs and random needs. At present, the basic attributes and needs of users can be relatively clearly understood through external tripartite data (diagnostic information, work location, real estate certificate, etc.), and users can also be understood through information such as schools and children. long-term demand, but for the user's random demand, the user's recent behavior is required as the production material, and the random demand is less related to each other, so it is difficult to accurately predict

Method used

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  • APP information pushing system and method for all-purpose card, and medium
  • APP information pushing system and method for all-purpose card, and medium
  • APP information pushing system and method for all-purpose card, and medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0022] This embodiment discloses an APP information push system for one card, such as figure 1 As shown, it includes: data acquisition module, database, ETL module, model module and push module.

[0023] The data acquisition module is used to acquire user data and behavior.

[0024] The data acquired by the data acquisition module includes static data and dynamic data. The static data is part of the user information that the App connects with the peripheral system and the user needs to submit when using the App. It is extracted from the all-in-one card and uses the data of the source database in the all-in-one card. The way of full processing is acquired, and the subsequent daily data collection is acquired by inquiring about data changes. The way of inquiring about data changes creates the least pressure on the system, and in data calculation, the small amount of data sets also reduces the burden on the calculation program. pressure. The data acquisition module can provide ...

Embodiment 2

[0046] Based on the same inventive concept, this embodiment discloses a method for pushing APP information for one card, using any of the above APP information pushing systems for one card, such as image 3 shown, including the following steps:

[0047] S1 pulls the user's data and behavior to the specified directory of the server;

[0048] S2 loads and saves the user's data and behaviors in the specified directory of the server to the database;

[0049] According to the logic of the data processing model, S3 performs batch processing on data and behaviors, and inputs them into the data processing model for calculation, so as to obtain the classification of data and behaviors;

[0050] S4 obtains push information according to the classification result, and pushes the push information to corresponding users.

Embodiment 3

[0052] Based on the same inventive concept, this embodiment discloses a computer-readable storage medium, on which a computer program is stored, and the computer program is executed by a processor to implement the above-mentioned APP information push method for one card.

[0053] Those skilled in the art should understand that the embodiments of the present application may be provided as methods, systems, or computer program products. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

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Abstract

The invention belongs to the technical field of data processing, and relates to an APP information pushing system and method for an all-purpose card, and a medium, the APP information pushing system comprises a data acquisition module, a database, an ETL module, a model module and a pushing module, and the data acquisition module is used for acquiring data and behaviors of a user; the database is used for storing and evaluating data and behaviors of the user; the ETL module is used for processing the data and behaviors of the user according to the data processing model; the model module is used for substituting the user data and behaviors processed by the ETL module into the data processing model for clustering calculation, and dividing the data and behaviors into a plurality of categories; and the pushing module is used for pushing information according to the data and the behavior category of the current user. Behavior analysis data generated in the APP is analyzed, the accuracy of random demand analysis is improved, and therefore the use experience of a user for the APP is improved.

Description

technical field [0001] The invention relates to an APP information push system, method and medium for one card, and belongs to the technical field of data processing. Background technique [0002] The number of active users is the basis for the survival of the APP. Users can bring value to the product. In addition to the strong demand functions of the APP, information push is also a good way to get special attention from users and activate APP activation. Most users will only use a few function points in the APP, and messaging can become a part of the APP content service to a certain extent, improving user utilization rate and user experience. Wake up sleeping users and increase retention rate. [0003] At this stage, the APP has not yet correlated and analyzed the data generated by users to generate additional value and provide services for users. If the data is not utilized through an effective knowledge system, then static information cannot enable creators, users and ma...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06F16/25G06F16/28G06F16/215
CPCG06F16/9535G06F16/254G06F16/285G06F16/215
Inventor 庞辛酉罗静张培
Owner 通号智慧城市研究设计院有限公司
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