Unlock instant, AI-driven research and patent intelligence for your innovation.

Information delivery optimization method and system, electronic equipment and storage medium

A technology of information delivery and optimization method, applied in the computer field, can solve the problems of low efficiency of information delivery and mismatch between the plan and the actual delivery result, and achieve the effect of improving the matching degree.

Pending Publication Date: 2021-05-04
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
View PDF0 Cites 2 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The technical problem to be solved by the embodiments of the present invention is to overcome the low efficiency of information delivery and the mismatch between the plan and the actual delivery results caused by the information delivery scheme obtained by relying on the experience of the decision maker and the familiarity with the information platform situation in the prior art defects, providing an information delivery optimization method and system, electronic equipment, and storage media

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Information delivery optimization method and system, electronic equipment and storage medium
  • Information delivery optimization method and system, electronic equipment and storage medium
  • Information delivery optimization method and system, electronic equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0066] figure 1 A method for optimizing information placement in this embodiment is shown. The information delivery optimization method includes the following steps:

[0067] Step 10: Collecting historical delivery data, the historical delivery data includes historical information delivery parameters and actual delivery result parameters obtained by delivering information according to the historical information delivery parameters. The historical delivery data may have a time limit. For example, it includes information delivery parameters counted in a preset time period in the past and delivery result parameters actually achieved by delivery information within this time period. The historical delivery data may be provided by the information delivery party itself. The statistics may also be provided by the information platform that puts the information, or provided by a third-party service organization, which is not limited in this embodiment.

[0068] Step 11: Obtain deliver...

Embodiment 2

[0090] The information delivery optimization method in Embodiment 1 can be applied to a variety of information delivery scenarios, such as the advertising information delivery scenario: the advertising information delivery party sends advertising information to some information platforms to achieve the purpose of promoting and publicizing products, etc., for measuring The index of the delivery result may include but not limited to: at least one of the purchase amount of the advertising product, the exposure amount of the advertising product, and the purchase exposure amount of the advertising product. Of course, the application scenarios are not limited to this, and this embodiment does not give examples one by one.

[0091] In order to better explain the present invention, this embodiment specifically provides a specific method for optimizing App advertisement information placement by applying the information delivery optimization method of the present invention.

[0092] App...

Embodiment 3

[0149] Image 6 An information delivery optimization system of this embodiment is shown. The information delivery optimization system includes: a data collection module 30 , an objective function module 31 , a constraint condition module 32 and an optimization solution module 33 .

[0150] The data collection module 30 is used to collect historical delivery data, and the historical delivery data includes historical information delivery parameters and actual delivery result parameters obtained by delivering information according to the historical information delivery parameters. The objective function module 31 is used to obtain delivery requirement parameters, and establish an objective function according to the delivery requirement parameters. The constraint condition module 32 is configured to analyze the correlation between the historical information delivery parameters and the actual delivery result parameters according to the historical delivery data, and use the analysi...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses an information delivery optimization method and system, electronic equipment and a storage medium. The method comprises the following steps of collecting historical delivery data, wherein the historical delivery data comprises historical information delivery parameters and actual delivery result parameters obtained by delivering information according to the historical information delivery parameters; obtaining delivery demand parameters, and establishing a target function according to the delivery demand parameters; according to the historical delivery data, analyzing the correlation between the historical information delivery parameters and the actual delivery result parameters, and taking an analysis result as an optimization constraint condition; and under the constraint condition, solving an optimal information delivery parameter which enables the target function to reach the delivery demand parameter by using an optimization algorithm. The method is advantaged in that information delivery efficiency and the matching degree between the delivery parameters and the actual delivery result can be improved.

Description

technical field [0001] The invention belongs to the field of computers, and in particular relates to an information delivery optimization method and system, electronic equipment, and a storage medium. Background technique [0002] In the early days, some information platforms made profits by selling information bits, that is, the first information under category A needs to pay C yuan for an information B hour, and the input-output ratio of sales is fixed. Later, information platforms mainly used bidding rankings when selling information bits. Because it is real-time bidding, the placement information of each location will change at every moment, and the information provider has no way to discover the change of the placement location in the first place, and modify the bidding price to ensure the placement result. In addition, there are various existing information platforms, and the bidding rules of each information platform are different. In order to obtain better delivery ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q10/04G06Q30/02
CPCG06Q10/04G06Q30/0244G06Q30/0277
Inventor 惠六一
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD