Transmitting advertisements to smart cards
A chip card, chip technology, used in the field of data or transaction cards to reduce long-term costs, reduce paperwork, and avoid the need for
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[0048] Detailed Description of Preferred Embodiments
[0049] Referring now to Figures 1A-1C, a chip card 10 is shown having a transparent protective top layer 12 (PVC or other transparent plastic) and a transparent (opaque or translucent) substrate 14 (PVC or other plastic). The top layer and substrate (body) can be molded or machined into the desired shape to accommodate the card's internal components. The indicia is printed on the top layer (eg inner surface) and holograms (not shown in Figs. 1A-1C, see 32 in Fig. 3) may be mounted on the underside of the top layer (eg rainbow holographic elements often used in credit cards). On the bottom of the card (FIG. 1B) is provided a conventional magnetic strip 34 and a signature strip.
[0050] An integrated circuit 16 is mounted on the underside of a printed circuit board 18, secured in a cutout portion of the card body. The contact 20 completely covers one surface of the printed circuit board, and the contact 20 is exposed outs...
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