Wireless broadband network location advertising business release system

A wireless broadband network and specific area technology, which is applied in the field of service and publishing platform, can solve problems such as classification, and achieve the effects of improving effectiveness, preventing filtering, and facilitating clicks

Inactive Publication Date: 2010-07-14
北京天昭信息通信系统开发有限责任公司
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  • Summary
  • Abstract
  • Description
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  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to overcome the deficiency that the existing network advertisement publishing platform cannot be classified according to the area where the user surfs the Internet. Classify the advertisements with characteristics, and establish a "virtual" advertisement distribution channel between the wireless user terminal and the advertisement server

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  • Wireless broadband network location advertising business release system
  • Wireless broadband network location advertising business release system

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Embodiment Construction

[0029] The concrete implementation of the present invention first needs the wireless broadband network system of a distributed wireless gateway architecture, as attached figure 1 As shown, only the wireless network with this architecture can ensure that the system can collect the regional location information of all wireless terminal customers.

[0030] The second is to integrate and develop the collection of user and user terminal online location information, and the establishment and control of "virtual" advertising channels on the wireless gateway.

[0031] The third is that the authentication system needs to separate, format convert and store the geographical information of users sent by the wireless gateway.

[0032] Fourth, it is necessary to integrate and develop an advertisement classification and release system based on the HTTP protocol. The advertisement content can be classified according to a specific geographical location, and can be queried, matched and targeted...

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Abstract

The invention relates to a wireless broadband network location advertising business service and release system platform. The area location function and advertising release function of the system platform are realized by interaction among a wireless gateway, an identification system and an advertising server in the wireless broadband network system. In the system of the invention, user characteristics, internet surfing locations and the like serve as the major ground for classifying advertisements and a 'virtual' channel created in the system releases multi-medium interactive advertising with text, photos and videos. Different from the advertising release method of searching engine such as Google and comprehensive portal website such as Sina, through which content is taken as the ground for classifying advertisements, the system of the invention is provided with the function of accurately releasing advertising according to locations and user characteristics.

Description

Technical field [0001] The invention is a service and release platform for specific area advertisement business on urban wireless broadband network. The regional location positioning function and advertisement release function of this system platform are completed by the interaction between the wireless gateway, the authentication system and the advertisement server in the wireless broadband network system. The "virtual" channel established in the website releases multimedia interactive advertisements in the form of text, pictures and videos. Background technique [0002] With the continuous and rapid increase of the number of domestic netizens, the continuous development of comprehensive portal websites such as Sina, Netease, Google, search engines, communities, blogs, e-commerce and other professional websites, and the fact that online advertisements are more cost-effective than newspapers, magazines, radio stations and TVs. Due to the advantages of marketing effects and ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/02G06Q30/00
Inventor 韦培生曾阳
Owner 北京天昭信息通信系统开发有限责任公司
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