Enterprise client information management system

Abstract

The invention discloses an enterprise client information management system. The system comprises a client classification module, a client positioning module, an investigation module and a marketing module, wherein the client classification module is used for screening out client groups which may bring more than or equal to 50% profits to the enterprise based on current client data; the client positioning module is used for dividing the client groups into a plurality of groups and establishing simple archives based on need positioning of the various client by using information collected by the client classification module and giving the client class codes; the investigation module further is used for investigating the clients and supplementing the simple archives; and the marketing module is used for sending targeted marketing information and advertisement information to various clients based on the information acquired by the investigation module and continuously updating client groups. According to the invention, systems which are simple, suitable and easy to be maintained can be designed based on client information management of various medium-small enterprises; enterprise employees carry out client positioning with the help of the system; service speed and service efficiency are improved; the clients enjoy high-quality enterprise services, simultaneously enterprise products are popularized, and enterprise profits are improved.

Description

technical field [0001] The invention relates to the field of management, in particular to an enterprise customer information management system. Background technique [0002] Customer information management system is a business strategy for selecting and managing valuable customers and their relationships. Customer information management system requires a customer-centric business philosophy and corporate culture to support effective marketing, sales and service processes. If the business has the right leadership strategy and corporate culture, a customer information management system will enable effective customer relationship management software for the business. [0003] Due to the small scale, lack of talents, insufficient funds, backward equipment and weak information acquisition ability of small and medium-sized enterprises in our country, they are still in a weak position in the market competition. Customer information is scattered and easily lost. In terms of informa...

AI Technical Summary

Problems solved by technology

Customer information is scattered and easily lost. In terms of informatization construction, there are still prominent problems such as insufficient investment, lack of professional talents, low level of information technology application, and insufficient attention to informatization.

[0004] At present, many information management products cannot meet the special needs of small and medium-sized enterprises, which are economical, simple, applicable, and easy to maintain. The implementation process is too complicated, the social service network is not perfect, and the construction of many aspects needs to be improved. The process of enterprise informatization