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League management-based marketing method and integrated marketing management system

A technology of marketing management system and management method, which is applied in the field of marketing based on franchise management and comprehensive marketing management system, can solve problems such as difficult integration and gathering of merchants, unreasonable promotion and application methods, and confusion of consumer consumption, etc. The effect of predictability, shortened time to market, enhanced flexibility and adaptability

Inactive Publication Date: 2014-02-26
冷邑军
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the e-commerce platform has its inevitable limitations. Not only is it difficult for merchants to integrate and gather time, especially in the construction of the platform, it is difficult to realize information sharing under the premise of unified standards, causing consumers to be confused. The optionality is not strong, the promotion and application methods are unreasonable, and the sustainability is difficult to maintain. How to realize the expansion and integrated marketing within the scope of large businesses, improve consumers' consumption enthusiasm under the premise of meeting consumer needs, and realize the continuation of e-commerce promotion It is a technical problem that has not been overcome in this field at present to achieve an alliance-style high-structure consumption management model

Method used

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  • League management-based marketing method and integrated marketing management system
  • League management-based marketing method and integrated marketing management system
  • League management-based marketing method and integrated marketing management system

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0032] like figure 1 , figure 2 and image 3 As shown, the marketing method based on franchise management in this embodiment includes the following steps:

[0033] (1) Set up a comprehensive marketing management system, which includes a server and a client, the server is composed of one or more groups of classified management databases; the comprehensive marketing management system provides data information storage management, and sets up user-customized information entry Interface, design the basic information format and customize the information format according to different data needs; set the interface for database definition and maintenance of database capacity, automatically prompt the current status when scheduling or selecting data, and dynamically update the specific capacity information of the storage space ; Through the server built by the system, the detailed data information of the dynamic link is obtained synchronously from the database server and the output i...

Embodiment 2

[0042] 1. The method of giving points is as follows:

[0043] When consumers come to the alliance merchants of this system for consumption, they register as member 1. After member 1 consumes, the merchant will give him a certain amount of points, and member 1 will share his consumption experience with the circle of friends, and his friends will see (hear) the consumption experience of member 1. Later, I went to the merchant for consumption and registered as member 2. After member 2 made a purchase, the merchant gave him a certain number of points, and also gave a certain point to member 1 to thank him for sharing. Member 2 shared his consumption experience in the circle of friends, and his friends saw (Listen) After member 2's consumption experience, he came to the merchant to consume and registered as member 3. After member 3 made a purchase, the merchant gave him a certain amount of points, and also gave a certain amount of points to members 1 and 2 to thank them for sharing,...

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Abstract

The invention discloses a league management-based marketing method and an integrated marketing management system. Different merchants in all industries become cooperated merchants of the system by signing contracts; and only one or more merchants are selected in one same industry or for one same type, so that the integrated marketing management mode is realized. The system is not confined to a one-to-many promotion relation any longer and a many-to-many resource sharing platform is employed, thereby meeting a requirement of a marketing concept of aggregation popularization in a large scale in multiple fields. In addition, the marketing running management is intelligent and predictability is improved; because of the running management intelligence, the marketing flow is simplified and the marketing time is shortened, and the efficiency is improved. The system integration is realized and the integrated system with real-time data updating and synchronous management is effectively planned and designed; the multiple integrated systems or subsystems are limited to one group of application servers so as to realize information interaction or wireless network transmission, thereby simplifying the system logic and bringing convenience for the system usage.

Description

technical field [0001] The invention relates to integrated marketing management technology, in particular to a marketing method based on franchise management, and more particularly to an integrated marketing management system for realizing the method. Background technique [0002] E-commerce has been widely used in all walks of life with modern management. Traditional marketing is mainly based on resource integration and commercial promotion, to maximize publicity and promotion to achieve a multi-field or cross-industry unified market, which is in the expansion of marketing needs. , Different e-commerce platforms, combined with the market environment and the sales channels of the merchants, have initially formed a marketing management concept of rational positioning, and have developed and applied in many fields with the help of the efficient promotion model of electronic optimization management. [0003] However, the e-commerce platform has its inevitable limitations. Not o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 冷邑军
Owner 冷邑军
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