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Advertisement-putting-oriented potential user searching and user model ordering method

A user model and advertising delivery technology, applied in the field of search advertising, can solve the problems of reducing platform revenue, loss of traffic, and not distinguishing between user differentiation, so as to achieve the effect of increasing profitability and improving accuracy

Active Publication Date: 2014-06-04
SUZHOU UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As long as the keyword entered by the user can trigger the advertisement, it will be pushed to the user, and all users are treated equally, without distinguishing the differences between users, or whether the user is the best potential consumer group, and cannot achieve fixed-point advertising
[0005] There are certain deficiencies in the above-mentioned existing ad search: for advertisers, the maximum benefits of advertising cannot be obtained; for consumers, messy and irrelevant advertisements affect the search experience; for search platforms, on the one hand, due to Irrelevant advertisements reduce user experience and loss of traffic. On the other hand, due to the low conversion rate of advertisers, the revenue of the platform is reduced.
Therefore, from the perspective of the ecology of the entire advertising system, the current advertising search model has great flaws

Method used

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  • Advertisement-putting-oriented potential user searching and user model ordering method
  • Advertisement-putting-oriented potential user searching and user model ordering method
  • Advertisement-putting-oriented potential user searching and user model ordering method

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Embodiment Construction

[0041] In order to better understand the present invention, the relevant content is firstly introduced in detail.

[0042] As mentioned earlier, Prospective Customer Search (PCS) aims to find and rank potential users for an advertisement (ad for short). Its input is a query and related user collections, and its output is based on the user's preference for the target advertisement. Sorting sequence, the higher the ranking, the more likely the user will purchase the product. PCS mines the most likely potential users by analyzing the differences in user preferences for specific products, and pushes advertisements to this group of people. Therefore, PCS and ad search are like the front and back of the coin, by selectively pushing ads to the most likely potential users to increase the sponsor's yield, and ad search by accurately and comprehensively delivering the most relevant ads to users Improve user experience. Although the starting points of the two are different, the goal is...

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Abstract

The invention provides an advertisement-putting-oriented potential user searching and user model ordering method. The method includes the following steps that S1, automatic tracking of tension clues is performed on users according to conditioned reflexes of the users in the process of browsing information; S2, reading habits of the users are recognized, and time-order character excavation oriented to the reading habits of the users is completed; S3, by using the tension tracking principle, layered user models are built and ordered; S4, advertisements are pushed to the users who are ranked in the top after the user models are ordered.

Description

technical field [0001] The invention belongs to the field of search advertisements, and in particular relates to a potential user retrieval and user model sorting method for advertisement delivery. Background technique [0002] Search advertising is a new type of advertising platform that is different from traditional advertising platforms (such as newspapers, magazines, media and television). Advertisers can write advertisement content according to the characteristics of the products or services they operate, purchase keywords at their own prices, and place advertisements in relevant search engine systems. When a user uses a search engine to query information, the search engine system will automatically trigger the corresponding advertisement according to the keyword entered by the user. When a certain keyword is purchased by multiple advertisers, the advertisement will be displayed according to the advertiser's bidding ranking. If a search engine user clicks on an ad link...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06F3/0484G06Q30/02
CPCG06F3/0484G06F16/337G06Q30/0241G06Q30/0251
Inventor 洪宇朱巧明康杨杨王剑
Owner SUZHOU UNIV
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