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Universal identification

A technology for general identification and users, applied in the field of general identification, it can solve the problems of lack of algorithm and technology combination, inability to convert big data, etc.

Inactive Publication Date: 2018-07-17
MMS USA HLDG INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In part, this situation stems from a lack of the right mix of algorithms and technologies to turn big data into actionable intelligence

Method used

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Examples

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Embodiment Construction

[0031] figure 1 An embodiment of a system 100 for creating and matching a universal ID between multiple computer network devices and channels is shown. The system 100 may include a front-end component 102 (eg, a merchant digital content system 104, a customer digital content browser 106, etc.) and a back-end component 110 (eg, a digital marketing platform 112). The front-end component 102 and the back-end component 110 may communicate with each other through a communication link 111 (for example, a computer network, an Internet connection, etc.). The system 100 may include various software or computer-executable instructions and dedicated hardware components or modules using the software and instructions to provide targeted marketing content to customers who use the customer's digital content browser 106. Various modules can be executed as a computer-readable memory containing computer-readable instructions (ie, software), and executed by a processor of the computer system 100 ...

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Abstract

A universal identification graph algorithm connects identities across computing devices and digital channels to one customer. The universal identification allow marketers to engage customers with relevant brand experience as they move between devices and across all digital channels. The universal identification graph algorithm enables mapping of a customer's journey across multiple, different identifications, allows deep personalization based on behaviors, habits, and preferences across the entire customer journey, helps create a more comprehensive customer profile to enable marketers to target the customer with relevant content at the right time and through the right channels, and also provides the customer with the ability to quickly opt out.

Description

[0001] Cross references to related applications [0002] This application claims the priority of U.S. Provisional Application No. 62 / 220,727 filed on September 18, 2015 and U.S. Provisional Application No. 62 / 288,763 filed on January 29, 2016. This application also relates to Patent Cooperation Treaty Application No. ________ entitled "Analysis of Micro Moments" (Atty.Docket No.216964-40001) filed simultaneously on September 19, 2016. The entire contents of the above three applications are incorporated here for reference. Technical field [0003] The present disclosure relates to the use of machine learning and other artificial intelligence algorithms to analyze data and deliver the data to end users identified by the algorithms. Background technique [0004] The background description provided here is to illustrate the context of the present disclosure. Regarding the scope described in the background section, it is neither clear nor implied as the prior art for the present disclo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06G06F17/30G06F17/15G06N20/00
CPCG06Q30/0246G06Q30/0201G06N20/00G06Q20/4014G06Q30/0613
Inventor 史密斯·法德里
Owner MMS USA HLDG INC
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