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Advertising board viewer flow analysis system

A technology for analyzing system and people flow, applied in the field of advertising monitoring, can solve the problem of not being able to know the situation after the advertisement is delivered, and achieve the effect of accurate and reliable statistics, high use value and high reference value

Inactive Publication Date: 2018-10-12
CHENGDU REMARK TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the traditional advertising industry also has shortcomings. For example, after the traditional advertising industry delivers an advertisement somewhere, it has no way of knowing the situation after the advertisement is delivered: for example, when a certain advertisement is broadcast, how many viewers have watched it in total?

Method used

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  • Advertising board viewer flow analysis system

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] like figure 1 As shown, the present invention includes a billboard viewing people flow analysis system, including

[0028] Camera: Install the camera in the advertising site, so that the camera can accurately capture the audience watching the advertisement; there can be one or more advertising sites.

[0029] Data collection unit: communicate with the camera, collect the pictures taken by the camera, use the number analysis algorithm to analyze the collected pictures, and collect the number of viewers at the advertisement delivery point in real time;

[0030] Real-time analysis unit: Upload the number of viewers at each advertisement delivery point collected by the data collection unit in real time to the cloud server, present the real-time data of each advertisement delivery point in real time after analysis and calculation, and statistically analyze the real-time effect of advertisement delivery in certain designated areas;

[0031] Post-statistical analysis unit: pu...

Embodiment 2

[0034] This embodiment is preferably as follows on the basis of Embodiment 1: the number of people analysis algorithm is to extract features through deep learning, and use the trained model to predict the pictures taken by the input camera, so as to predict the number of viewers in the pictures taken by the input camera Mark and collect the number of viewers at the advertisement delivery point in real time. Using this kind of people analysis algorithm can quickly and accurately obtain the number of people data, and the later reference value is high.

[0035] The crowd analysis algorithm includes the following steps:

[0036]S1: Divide each camera picture into 13*13 rectangular blocks, and use clustering to predict the anchor point frame for each rectangular block. The size of the anchor point frame matches the size of different detected objects, so as to avoid multiple objects located in a rectangle. When only one object is detected in the block, at least 5 anchor frames are ...

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Abstract

The invention discloses an advertising board viewer flow analysis system, which comprises a camera, a data acquisition unit, a real-time analysis unit and a later statistical analysis unit, wherein the camera is arranged on an advertisement putting site, so that the camera can accurately shoot the advertisement viewing crowd; the data acquisition unit is used for acquiring pictures shot by the camera, analyzing the acquired pictures by using an algorithm of analyzing the number of people, and acquiring the number of viewers on advertisement putting points in real time; the real-time analysis unit is used for uploading data of the number of the viewers on the advertisement putting points, which is acquired in real time, to a cloud server, presenting the real-time data of various advertisement putting points in real time after analysis and calculation, and carrying out statistical analysis on the real-time advertisement putting effects of some designated areas; and the later statisticalanalysis unit is used for comparing and analyzing off-line data in a local database, and obtaining advertisement putting strategy planning according to customer requirements. According to the scheme,the total number of viewers of the advertisement in each playing period during the putting period can be automatically calculated through a principle, the advertisement putting strategy planning is realized, the operation is simple and convenient, the number of statistics is accurate and reliable, and the later use value is high.

Description

technical field [0001] The invention relates to the field of advertisement monitoring, in particular to a system for analyzing the flow of people watching billboards. Background technique [0002] With the rapid development of the Internet, the development of online advertising and new media has had a great impact on traditional advertising. However, traditional advertising has not disappeared because of the characteristics of traditional advertising. Reader target selection is strong; credibility is high, impressive; flexibility is good, advertisements do not need complex production procedures, and the time from manuscript processing to plate making and printing is very short, and the size, color and relevant details of the advertisement layout can be flexibly controlled , advertising owners can modify the advertising information at any time according to their own specific conditions and the market's response to products and advertisements; easy to save and repeatable; fast...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/00G06T7/246G06Q30/02
CPCG06Q30/0241G06T7/246G06T2207/30196G06T2207/20084G06T2207/20081G06V20/53
Inventor 周科李源
Owner CHENGDU REMARK TECH CO LTD
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