Excitation video advertisement intelligent delivery method

Abstract

The invention relates to an incentive video advertisement intelligent delivery method, which comprises the following steps: establishing a user database, and obtaining user data; performing standardization processing on the user data; portraying user crowd portraits, and matching a plurality of crowd attribute tags for each user; dividing the target crowd into a core crowd, a strongly related crowd and a radiation crowd; establishing a CTR prediction model, and carrying out click rate estimation; performing basic evaluation on the core crowd, the strongly related crowd and the radiation crowdaccording to the predicted click rate, and performing real-time adjustment according to the transaction condition; carrying out advertisement putting processing through basic evaluation, and completing advertisement putting display and reproduction processing by locking accurate putting of the target crowd. According to the method, personalized advertisement putting strategies are customized for different users, personalized accurate putting and maximum traffic variation of the internet advertisements are achieved, resource and cost waste brought to enterprises and advertisers due to non-objective putting is avoided, and the optimal marketing effect is achieved through a small number of resources.

Description

technical field [0001] The invention relates to an advertisement delivery method, in particular to a method for intelligent delivery of incentive video advertisements. Background technique [0002] With the development of Internet technology, big data technology has brought innovation and progress to Internet advertising with its excellent data collection and analysis technology. At present, more and more advertisers in the Internet advertising industry have adopted big data marketing. Target specific groups of people by using data algorithms and crowd targeting technology in advertising, and finally push the products to consumers. However, the click-through rate and conversion rate of advertising are not high. Some shortcomings, such as the difficulty of purification and storage in the face of massive data, and the invisibility, ineffectiveness and contingency of data have a certain impact on the accuracy of the final analysis data, resulting in the underestimation of the a...

AI Technical Summary

Problems solved by technology

[0002] With the development of Internet technology, big data technology has brought innovation and progress to Internet advertising with its excellent data collection and analysis technology. At present, more and more advertisers in the Internet advertising industry have adopted big data marketing. Target specific groups of people by using data algorithms and crowd targeting technology in advertising, and finally push the products to consumers. However, the click-through rate and conversion rate of advertising are not high. Some deficiencies, such as the difficulty in purifying and storing massive data, and the invisibility, inefficiency, and contingency of data have a certain impact on the accuracy of the final analysis data, leading to the underestimation of the audience’s initiative

On the other hand, when Internet users quickly change their preferences within a certain period of time, it is difficult for third-party technology companies to accurately grasp audience preferences, and it is easy to cause certain deviations. The Lord brings waste of resources and costs

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