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An artificial intelligence display screen advertisement dynamic delivery system and method

An advertising and artificial intelligence technology, applied in the field of Internet and artificial intelligence, can solve the problem of waste of advertising resources, and achieve the effect of improving the effect and accurate dynamic delivery.

Inactive Publication Date: 2019-06-25
统云信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This form of advertising communication is a traditional static form of communication. If the display screen plays advertising information in a static and fixed cycle in different crowd environments, the advertising information played may not be able to reach the target group, so that the advertising resources will be wasted. waste
With the current development of science and technology and economy, the era of smart cities, new economy and new retail in the future will also require new requirements for information dissemination. How to match and integrate information flow and human flow; The flow of people, as the information disseminated in the form of static and fixed loop playback on the display screens in public places, can no longer meet the requirements

Method used

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  • An artificial intelligence display screen advertisement dynamic delivery system and method
  • An artificial intelligence display screen advertisement dynamic delivery system and method
  • An artificial intelligence display screen advertisement dynamic delivery system and method

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0033] An artificial intelligence display advertising dynamic delivery system, such as figure 1 As shown, an application scenario of the dynamic advertising delivery system, the dynamic advertising delivery system can also be applied to other occasions with display screens and people, which will not be listed here.

[0034] The application scenario is a commercial area, such as an indoor or outdoor pedestrian street. By installing a plurality of cameras 3 on the buildings 1 of each street in the advertising delivery area of ​​the commercial district, each camera 3 can be photographed pedestrians 4 and vehicles 5 on each road in the delivery area, and the images taken by the camera 3 The faces or vehicles in the screen are detected and identified to analyze the current population, gender structure, age structure or vehicle category in the delivery area, and then control the display 2 in the delivery area to play according to the crowd information or vehicle information Ads tha...

Embodiment 2

[0046] refer to Figure 4 , an artificial intelligence advertising dynamic delivery method, comprising the following steps:

[0047] S1. Shooting people or vehicles entering the advertising area to collect image data;

[0048] It is necessary to install cameras in each advertising area for multi-point shooting to collect images from various places in the advertising area, and to locate and number the cameras to facilitate identification of each advertising area;

[0049] S2. Perform preprocessing on the collected image data, and intercept the face area and the vehicle shape area in the image frame.

[0050] The image big data collected by the cameras in each advertising delivery area at multiple points is uploaded to the AI ​​advertising dynamic delivery big data service system, and the image preprocessing module of the AI ​​big data analysis and matching system preprocesses the image screen to remove the impact of light on people. The impact of faces and vehicles. Here, the...

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Abstract

The invention discloses an artificial intelligence display screen advertisement dynamic delivery system and method. According to the invention, by acquiring images of crowds and vehicles in each advertisement placing region through a multi-point image, obtaining face and vehicle big data and carrying out AI big data operation so as to identifying the age and gender of the face and the vehicle typeinformation and accurately analyze the classification of the target group of each advertisement putting area; according to the crowd characteristics and vehicle classification of each advertisement placing region, automatically matching advertisement classification corresponding to the target crowd; and displaying the automatically matched advertisement through a display screen in each advertisement placing region, thereby achieving the precise and dynamic putting of the advertisements, greatly improving the advertisement putting effect, and achieving the maximum utilization of the advertisement resources. In addition, the image face data collected by the advertisement dynamic putting system can also share a camera image collection system with an external conforming requirement, full sharing is achieved, and the cost of repeated construction is reduced by using existing camera image recognition data in the society.

Description

technical field [0001] The present invention relates to the technical field of Internet and artificial intelligence, more specifically, it relates to an artificial intelligence display screen advertisement dynamic delivery system and method. Background technique [0002] With the development of video and mobile Internet advertising technology, its application is becoming more and more extensive. For example, in roads, buildings, communities, shopping malls, supermarkets, elevator entrances or different consumption places, there are large and small display screens for customers. Provide advertising communication and publicity to achieve the purpose of attracting traffic, spreading the brand and increasing sales. [0003] The display screen of the existing advertisement playing terminal adopts pre-stored advertisement content in the storage device, and plays the advertisement information cyclically according to the playlist. This form of advertising communication is a traditi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00
Inventor 叶建中叶露阳
Owner 统云信息科技有限公司
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