Exemplary embodiments provide systems, methods, and products that that offer, characterize, price, and/or sell vehicle rental insurance coverage in terms of the type of vehicle, class of vehicle, or exact vehicle that the customer will obtain as a rental, instead of, or in addition to, a dollar limit per day and/or a dollar limit per incident. Various embodiments allow insurers to offer and calculate a premium price for, and/or allow consumers to choose and pay for, coverage specified according to the type of vehicle, class of vehicle, and/or exact vehicle desired as a rental replacement for an insured vehicle. Various embodiments also allow insurers to offer and calculate a premium price for, and allow consumers to choose and pay for, optional add-ons for the rental vehicle, such as a navigation system and/or a child safety seat.