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Enterprise service platform based on big data analysis

An enterprise service and big data technology, applied in data processing applications, market data collection, commerce, etc., can solve problems such as inability to convert information, lack of discovery, and expansion of enterprise customer data, and achieve detailed analysis, diverse functions, and commodity products. and service targeted and accurate effect

Pending Publication Date: 2021-06-11
深圳市中港星互联网科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, with the wide application and development of database technology and the explosive expansion of enterprise customer data, many enterprises have no way to convert the information hidden in these data into useful knowledge

Method used

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  • Enterprise service platform based on big data analysis
  • Enterprise service platform based on big data analysis
  • Enterprise service platform based on big data analysis

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0021] see figure 1 , the enterprise service platform 1 based on big data analysis includes a customer information input system 2, a customer information collection system 3, a big data analysis system 4 and a customer management system 5, and the customer information input system 2 is used for customer information and purchase Commodity information entry; the customer information collection system 3 is used to collect historical information of customer information and purchased commodity information and the corresponding behavior information and enterprise internal management information; the big data analysis system 4 is used to collect the customer information of the information Analyze the current customer's preference value for the product to be estimated with the purchased product information; the big data analysis system 4 analyzes the internal management information of the enterprise to obtain the enterprise management information; the customer management system 5 is us...

Embodiment 2

[0031] see figure 2 , the difference from the above embodiments is that the present invention relates to the process of enterprise informatization, and the implementation of enterprise informatization must involve the change of enterprise management mode, organizational structure, business process, organizational behavior, etc., which is a complex organizational and management reform process. In information management change, through change goal orientation, ensure that the change has a directional, monitorable, and leadership management environment, formulate plans for the entire change process, form an effective project team, and effectively manage the project process.

[0032] The big data analysis system 4 also includes a customer information analysis unit 41, an enterprise information statistics unit 42, an enterprise financial statement analysis unit 43 and an enterprise marketing management unit 44;

[0033] The customer information unit 41 is used to analyze the infor...

Embodiment 3

[0038] see image 3 , the customer management system 5 includes an intelligent customer service unit 51, an order management module 52; a business management module 53 and a precision marketing management unit 54; the customer management system 5 is more comprehensive and thoughtful for customer service, so that customers can experience meticulous service .

[0039]The intelligent customer service unit 51 is used to analyze the customer's purchased product information to obtain the current customer's preference value for the product and service to be estimated; according to the preference value, effective and accurate service planning can be carried out for the customer.

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Abstract

The invention discloses an enterprise service platform based on big data analysis, which comprises a customer information input system, a customer information acquisition system, a big data analysis system and a customer management system, wherein the customer information input system is used for inputting customer information, the customer information acquisition system is used for acquiring customer information and historical information of purchased commodity information and corresponding behavior information and enterprise internal management information; the big data analysis system is used for analyzing the preference value of the current customer for the to-be-estimated commodity according to the collected information and the purchased commodity information, the big data analysis system analyzes the enterprise internal management information to obtain the enterprise management information; and the customer management system is used for analyzing and managing customer information and performing marketing management. The invention provides the enterprise service platform based on big data analysis, which not only can recommend targeted commodities and services to customers according to preferences of the customers to the commodities, but also can effectively analyze and make decisions on internal management information of enterprises.

Description

technical field [0001] The invention relates to the technical field of e-commerce, in particular to an enterprise service platform based on big data analysis. Background technique [0002] With the development of the times, the communication between various enterprises and customers has undergone great changes. No one can guarantee that customers will be consistent. Management technology is the customer-oriented, customer-driven and customer-centric decision-making technology adopted by enterprises in order to maintain their competitiveness. [0003] If an enterprise wants to establish a lasting relationship with its customers, obtain the maximum profit from each customer, reduce the operating cost of the enterprise, reduce the loss caused by the departure of customers and the waste caused by ineffective business decisions, it is necessary All enterprises are required to have a deep understanding of customers' habits and preferences, based on which they can correctly estima...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q10/06
CPCG06Q10/063G06Q30/0201G06Q30/0255G06Q30/0271
Inventor 周平娇
Owner 深圳市中港星互联网科技有限公司
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