System, method and computer program for retention and optimization of gaming revenue and amelioration of negative gaming behaviour

a technology of gaming revenue and optimization, applied in the field of system, method and computer program for retention and optimization of gaming revenue and amelioration of negative gaming behaviour, can solve the problems of increasing the number of people experiencing gambling problems, potentially addictive, and false notion of gambling problems always progressive and enduring
US20110250972A1Inactive Publication Date: 2011-10-132169244 ONTARIO
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Patent Information

Authority / Receiving Office
US · United States
Current Assignee / Owner
2169244 ONTARIO
Publication Date
2011-10-13
Estimated Expiration
Not applicable · inactive patent

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Abstract

A method of ameliorating negative gaming behaviour is provided. One or more gaming users are monitored, or monitoring data regarding their gaming behaviour is obtained. The gaming behaviour is analyzed to identify behaviour that may result in potentially harmful or addictive gaming behaviour (negative gaming behaviour). In the event of occurrence of such negative gaming behaviour, based on the specific negative behaviour one or more interactions are initiated between a system and the one or more users, such interactions being directed to ameliorating the negative gaming behaviour by preventative action. The gaming behaviour is analyzed based on a plurality of gaming behaviour risk indicators.
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Description

[0001] This application claims the benefit of U.S. Patent Application No. 61 / 034,326, filed Mar. 6, 2008.FIELD OF THE INVENTION

[0002] This invention relates to a system and computer program that monitors and analyses an individual's gaming behaviour to reduce the likelihood of, potentially harmful behaviour from becoming addictive behaviour, and to prevent or reduce the likelihood of burnouts and as a result, create safer long term participation that generates customer retention and revenue optimization for the gaming operator.BACKGROUND OF THE INVENTION

[0003] Gambling is as old as human history. Yet, as we move into the third millennium there is a dramatic increase in legalized gambling worldwide, primarily because of governments' need to increase revenue without additional taxation. Other factors contributing to increased participation in gambling include the rise of new technologies, including internet gambling (e.g., online poker). This has naturally led to an increase in the numbe...

Claims

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