An auricular acupuncture patch to which an energy and blood stimulating part is attached is disclosed. The auricular acupuncture patch according to the present invention is attached along the reflect point of the ear, thereby being effective for treating dizziness, headaches, gastritis, asthma, gastroduodenal ulcers, enteritis, abdominal pain, diarrhea, bowel dysfunction, menstrual irregularity, insomnia, migraines, phobias, nervous vomiting, high fever, skin pruritus, oligogalactia, indigestion, obesity, smoking, and the like, and enabling the replacement of a decorative part, which are formed on the auricular acupuncture patch having the energy and blood stimulating part attached thereto, so as to provide various aesthetic effectiveness and conveniences in replacement.