The invention discloses a classification 
label display method, a 
server and a 
display device. The 
display device sends a media asset search request to the 
server based on a specified search keyword generated by a user. And the 
server responds to the media asset search request to obtain user historical behavior information and media asset information of different classification labels. If the historical behavior of the user meets a preset condition, the classification labels is sorted by using historical click behavior data; and if the preset condition is not met, the classification labels is sorted by using the media asset historical behavior data. And an intention prediction sorting result obtained in any mode is sent to 
display device for display. According to the method, the display device and the server, the real-time search behavior of the user is associated with the interest of the user, the interest of the user is a result obtained by predicting the intention of the user based on the historical behavior information of the user, and the classification 
label is dynamically displayed according to the interest of the user, so that the search steps of the user are simplified, and the user can quickly complete the search process, and user experience is improved.