Method and system for information pushing in mobile communication network

A mobile communication network and information push technology, applied in the field of information push in the mobile communication network, can solve problems such as aimlessness of advertisement push, and achieve the effect of saving advertisement costs and reducing network resources.

Inactive Publication Date: 2009-07-22
北京标比传媒科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] Another object of the present invention is to provide a system for pushing information in a mobile communication network, which solves the shortcoming of the purposeless push of existing advertisements and saves mobile network resources

Method used

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  • Method and system for information pushing in mobile communication network
  • Method and system for information pushing in mobile communication network
  • Method and system for information pushing in mobile communication network

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] like Figure 4 Shown is the flow chart of Embodiment 1 of the present invention. The scenario of this embodiment is that a user in Beijing needs to purchase a mobile phone within the last month, and plans to spend about 3,000 yuan.

[0055] Implementation according to the method of the present invention is as follows:

[0056] In step 401, the user dials a call center or logs in to a website.

[0057] Step 402, the user informs the customer service personnel or uses the website to choose to define his own demand model.

[0058] The requirement model for this requirement is:

[0059] Industry-Digital Products>Mobile Phone;

[0060] Region - Beijing;

[0061] Planned consumption - about 3,000 yuan, that is, in a range around 3,000 yuan, the user access unit automatically converts the user's planned consumption into a price range, which can be 2,800 yuan to 3,200 yuan;

[0062] Time period - 1 month;

[0063] Step 403, the user submits and stores the requirement mode...

Embodiment 2

[0068] like Figure 5 Shown is the flow chart of the second embodiment of the present invention, the scenario of this embodiment is assuming that a new merchant uses the Internet to start defining his own advertisement supply model, and this merchant is a Samsung mobile phone monopoly in Beijing, so he will be in the system Retrieve your own target user group.

[0069] Step 501, the merchant logs in.

[0070] Step 502, the merchant sending the advertisement sets the retrieval condition of the advertisement supply model as:

[0071] Industry-Digital Products>Mobile Phone;

[0072] In step 503, the merchant may find out that there are m and n users in Beijing and Nanjing who have released mobile phone purchase needs, so the merchant further locates target users and adds geographical attributes. This customer may find that there are different numbers of users who need to buy mobile phones in different price ranges in Beijing recently, for example, there are 300 people with a p...

Embodiment 3

[0082] like Figure 6Shown is the flow chart of the third embodiment of the present invention. The scene of this embodiment is that when a user is shopping, he finds a digital label "888888" hanging outside a shopping mall he is interested in.

[0083] Step 601, the user dials the call center and logs into the system.

[0084] Step 602, input the 888888 number according to the voice prompt.

[0085] Step 603, storing the user's information data in the database.

[0086] Through the above process, the information subscription relationship established between the user and the mall forms a smooth information channel.

[0087] In step 604, the shopping mall releases the advertisement information of "New Year's Day is a gift, 200 returns 100 activities" for its members during the New Year's Day.

[0088] Regardless of whether the user is a member of the mall, he will immediately receive promotional information from the mall.

[0089] The beneficial effect of the present inventi...

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Abstract

The invention relates to mobile telecommunication field for solving the indefinite target for the information delivering in the current technology, providing a method and system for information delivering in the mobile telecommunication network. The method comprises a user login system for inputting the request mode; a client login system inputting the supplying mode; the needs of the user model and business model to match the supply; if the match was described to the user push the information users need, or the end. The beneficial effects of this invention is that users can select the precise advertising information, will not be harassed by spam advertising information, businesses can determine the precise target population, to save advertising costs, and for mobile communications networks can reduce unwanted Information wasting network resources.

Description

technical field [0001] The invention relates to the field of mobile communication, in particular to a method and system for pushing information in a mobile communication network. Background technique [0002] Call center, as a new modern service method that can make full use of communication means and computer technology, has attracted more and more people's attention. With the increasingly fierce business competition in the world, enterprises regard call center as a magic weapon to win the competition by surprise. In recent years, call center has shown a situation of rapid development all over the world. [0003] The original purpose of the call center is for enterprises to provide consulting services to customers more conveniently and handle customer complaints effectively. The early call center was actually what we call a hotline today. The company often assigned a number of trained sales representatives to deal with various consultations and complaints. Customers only n...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/00
Inventor 唐波
Owner 北京标比传媒科技有限公司
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