User click data-based webpage analysis method

A click data and web page analysis technology, applied in the direction of electronic digital data processing, special data processing applications, instruments, etc., can solve problems such as user disappointment, inability to know which form of entry link the user prefers, KPI conversion rate reduction, etc.

Active Publication Date: 2013-02-13
BEIJING GRIDSUM TECH CO LTD
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0003] The above-mentioned web page analysis techniques are all based on link tracking, that is, by tracking the visitors of the entire website, the number and proportion of each link click can be displayed on the web page. The limitation of link tracking is The reason is that his feedback information is relatively insufficient to meet the various needs of Web analysts
For example, users visit your website, and many people are very interested in a certain picture on the page because the word "promotion" is written on it, but they click on it but find that there is no response after clicking, because the website The designer just put a static picture there, and d

Method used

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  • User click data-based webpage analysis method

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Embodiment Construction

[0018] Such as figure 1 As shown, the step-by-step flow chart of the webpage analysis method based on user click data of the present invention is given. For a webpage, a coordinate system is first established on it, because the width of different webpages is different, and the layout It is also different, some may be center-aligned, some may be left-aligned, and some may be adaptive; what is more complicated is that the screen resolutions used by users are different, and the window size of the same web page viewed by users at different resolutions is also different. different.

[0019] The core element of heat map data collection is to correctly associate the user's click with the corresponding content of the clicked position, and finally restore the truth.

[0020] In order to do this, we need to establish a coordinate system on the web page.

[0021] For web pages with a centered page layout and a fixed-width content area (most portals are designed this way), we can set a ...

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Abstract

The invention discloses a user click data-based webpage analysis method, which comprises the following steps: establishing a coordinate system on a webpage; collecting coordinates of user click data through Javascript technology; creating an ID for the content of the current webpage; when the content is changed, dynamically updating the current ID, and combining a coordinate of the click data with a corresponding ID number to form click data so as to adapt to a format of a background OLAP analysis structure, and sending the click data to a data collection server; storing the click data in a database, and further integrating the click data with associated data collected by the system; and finally forming a thermodynamic chart on the webpage through the rich media technology and displaying the thermodynamic chart to the user. The invention provides a feasible analysis method for dynamically changed webpages, has higher information feedback capacity, can provide more detailed analysis data for online analysts aiming at the webpages with different content, and provides further reference support for the optimization of the wepages.

Description

technical field [0001] The invention belongs to the field of Internet search engine optimization, and specifically relates to a web page analysis method based on user click data, which is used to capture Internet data highly related to enterprise business development and brand building, focus on the usage behavior of target consumers, and evaluate current various network Return on investment of marketing channels, and then guide enterprises to optimize website structure, content, links and user experience of target consumer groups, so as to bring greater return on investment. Background technique [0002] At present, many advanced web analysis tools, such as the SiteCatalyst tool produced by the famous Omniture company, and Google's Google Analytics tool, can make accurate analysis of huge visits, enabling enterprises to continuously track the effectiveness of online marketing campaigns: Whether it's an AdWords campaign, email campaign, or any other advertising program. Usi...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 黄勇坚吴充杨基彬钟志龙祁国晟
Owner BEIJING GRIDSUM TECH CO LTD
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