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Network advertisement strategy matching method and system

A technology of online advertisement and matching method, applied in the field of online advertisement strategy matching method and its system, can solve the problems of time consumption and performance bottleneck, and achieve the effects of reducing response time, improving efficiency and reducing data volume.

Inactive Publication Date: 2012-11-28
亿赞普(北京)科技有限公司
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  • Claims
  • Application Information

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Problems solved by technology

[0013] When a policy expression in the user's network access data arrives, the corresponding delivery list is retrieved sequentially, but this method ignores that when a large-scale policy is registered in the delivery system, the value of a certain attribute itself is also very important to judge. Time-consuming (such as the age attribute, there may be multiple age values ​​​​need to be determined), and there will be serious performance bottlenecks

Method used

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  • Network advertisement strategy matching method and system
  • Network advertisement strategy matching method and system
  • Network advertisement strategy matching method and system

Examples

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no. 1 example

[0047] Figure 4 A schematic flowchart showing a method for network advertisement strategy matching according to this embodiment. The network advertising strategy matching method includes matching processing. The matching process is responsible for determining the advertisement delivery strategy matching the user based on the user's network access data.

[0048] Combine below Figure 4 with Figure 5 To describe in detail the matching processing of the network advertisement policy matching method of this embodiment, also known as the policy scanning function / processing, refer to Figure 5 .

[0049] Step S410, acquire the user's network behavior data, and proceed to step S420.

[0050] For example, network access data such as user search words, access addresses, network access logs, user search word behavior data streams, user web access behavior data streams, and user advertisement click behavior data streams are received online. Figure 5 . Among them, the search term...

no. 2 example

[0074] This embodiment provides an advertisement strategy matching system corresponding to the network advertisement strategy matching method of the first embodiment. refer to Figure 4 , the advertisement strategy matching system includes: a matcher 10 , a switcher 20 and an updater 30 .

[0075] The matchmaker 10 includes: a first acquisition unit 11, which acquires the user's network behavior data; a matching unit 12, which uses the network behavior data as the input of the first AC automaton constructed based on each advertisement placement strategy in advance, and The output of the first AC automaton is determined to be an advertisement placement strategy that matches the user; wherein, the word search tree of the first AC automaton is a word constructed by using each advertisement placement strategy as a pattern string Find the tree.

[0076] The updater 20 includes: a second obtaining unit 21, which obtains an advertisement placement strategy; an update unit 22, which...

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Abstract

The invention discloses a network advertisement strategy matching method and system. The network advertisement strategy matching method comprises matching treatment. The matching treatment comprises the following steps of: a first obtaining step of obtaining network behavior data of a user; and a matching step of using the network behavior data as an input of a first AC (Alternating-Current) automatic machine which is structured based on each advertisement putting strategy in advance, so that an output of the first AC automatic machine is determined as the advertisement putting strategy matched with the user, wherein a word searching tree of the first AC automatic machine is a word searching tree constructed by using each advertisement putting strategy as a mode string. Therefore, the matching efficiency of the advertisement putting strategy can be improved.

Description

technical field [0001] The invention relates to the field of network advertisement delivery, in particular to a network advertisement strategy matching method and a system thereof used in the network advertisement delivery technology. Background technique [0002] With the rapid development of ad search, accurate advertisement placement has always been the focus of ad search. The main goals of accurate advertisement delivery are as follows: real-time (performance): the delivery strategy placed by the advertiser can take effect in real time, and the advertisement will be displayed to the user group that meets the delivery strategy; accuracy (precision): according to the delivery strategy formulated by the advertiser Policies can accurately find users who meet the conditions. [0003] Real-time advertisement placement is similar to general text retrieval. In order to reduce the response time (the delay between issuing a placement strategy and the strategy becoming effective),...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 罗峰黄苏支李娜
Owner 亿赞普(北京)科技有限公司
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