Parallel data mining method for identifying a mass of mobile client bases
A technology of data mining and customer groups, applied in the fields of computer science and economics, which can solve problems such as lack of effectiveness, customer value differences, and difficulty in identifying customer differences.
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[0060] The present invention will be further described below in conjunction with specific examples.
[0061] Such as figure 1 Shown, the parallel data mining method of mobile mass customer group identification described in the present embodiment, its specific situation is as follows:
[0062] 1) Establish a customer value model:
[0063] 1.1) Acquisition of customer data, selecting customer data such as customer package information, monthly consumption amount, brand, subscription business, and call bill from enterprise data.
[0064] 1.2) According to the customer data in step 1.1), conduct statistical analysis on customers, apply the customer value model to customers, and divide customer value into: basic value BV (Basic Value), potential value PV (Potential Value), transfer value TV (Transfer Value). in,
[0065] The basic value BV is the customer's existing purchases and contribution to the enterprise. The calculation method is to divide customers into three levels in c...
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