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Advertisement display method, apparatus and device

An advertisement display and advertisement technology, applied in the computer field, can solve problems such as not meeting the advertising time limit of the advertisement account, unable to transmit in real time, and large picture material

Active Publication Date: 2018-07-06
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there is still some traffic, such as the traffic corresponding to the open-screen advertisements of clients such as smart TVs. The corresponding picture material in the creative data of the advertisement will be particularly large. If it is requested in real time, the network bandwidth may not be able to transmit such a large picture material in real time. Then it will cause the delay of advertising creative display to be too long, which does not meet the needs of the advertising account for the advertising time limit

Method used

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  • Advertisement display method, apparatus and device
  • Advertisement display method, apparatus and device
  • Advertisement display method, apparatus and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0086] An advertisement display method provided by an embodiment of the present invention is introduced in detail.

[0087] refer to figure 1 , shows a flowchart of steps of an advertisement display method in an embodiment of the present invention.

[0088] Step 110, predict the preloading opportunity of the client according to the usage history of the client.

[0089] RTB is a bidding technology that uses third-party technology to evaluate and bid on each user's display behavior on millions of websites. Such as Figure 1A It is a schematic diagram of the RTB process, and the RTB process involves an advertising exchange (AdExchange, ADX) platform, a DSP, and a supply-side platform (Sell-Side Platform, SSP). Its core is the DSP platform. The DSP platform is like the headquarters of the display advertisement bidding: the first step is to send a request with user display information through its data tracking capability; the second step is to calculate the user display based on...

Embodiment 2

[0144] An advertisement display method provided by an embodiment of the present invention is introduced in detail.

[0145] refer to figure 2 , shows a flowchart of steps of an advertisement display method in an embodiment of the present invention.

[0146] Step 210, installing a pre-loaded plug-in to the client.

[0147] In the embodiment of the present invention, in order to limit the following steps on the client side, a pre-loaded plug-in can be installed on the client first, and the pre-loaded plug-in can include codes for sequentially executing the steps in the embodiment of the present invention , then the client can execute the preloaded plug-ins in order to execute the steps in the embodiment of the present invention. In addition, controls to adjust the execution steps can be set in the preloaded plug-in, so that it is convenient for the client user or the client administrator to adjust the implementation mode to Embodiment 1 or Embodiment 2, or other methods. For ...

Embodiment 3

[0189] An advertisement display device provided by an embodiment of the present invention is introduced in detail.

[0190] refer to image 3 , shows a schematic structural diagram of an advertisement display device in an embodiment of the present invention.

[0191] The preloading timing estimation module 310 is configured to estimate the preloading timing of the client according to the usage history of the client.

[0192] Optionally, in the embodiment of the present invention, the preloading opportunity estimation module 310 may further include:

[0193] The first preloading opportunity estimation submodule is configured to estimate the next booting time of the client as the preloading opportunity according to the booting time record of the client within a specified time period.

[0194] Optionally, in the embodiment of the present invention, the preloading opportunity estimation module 310 may further include:

[0195] The estimated capability judging sub-module is used...

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PUM

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Abstract

The invention discloses an advertisement display method and relates to the technical field of computers. The method comprises the steps of estimating a pre-loading opportunity of a client according toa usage history record of the client; according to the pre-loading opportunity, generating an advertisement pre-loading request and sending the request to an advertisement transaction platform; sending a bidding request comprising the pre-loading opportunity to a demander platform according to the advertisement pre-loading request by the advertisement transaction platform; receiving advertisementcreative data returned for the advertisement pre-loading request by the advertisement transaction platform, wherein the advertisement creative data is returned for the bidding request comprising thepre-loading opportunity by the demander platform; storing the advertisement creative data locally; and when the pre-loading opportunity of the client is up, obtaining the locally stored advertisementcreative data to perform display. The technical problem of incapability of meeting an advertisement time limit demand of an advertisement account due to excessively long delay time of existing advertisement creative display is solved; and the beneficial effects of shortening time delay and improving satisfaction of the advertisement account to the advertisement time limit demand are achieved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an advertisement display method, device and equipment. Background technique [0002] RTB (Real Time Bidding, real-time bidding) is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites. Different from the frequency of mass purchases, real-time bidding avoids invalid audience arrival and makes purchases for meaningful users. Its core is DSP (DemandSite Platform, demand-side platform). For the media, RTB can bring more advertising sales, realize sales process automation and reduce various expenses. Moreover, with the rapid popularization of smart phones and the maturity of the mobile network environment, the mobile DSP market will be further explored, and programmatic buying will become a major trend in the digital marketing era. [0003] The response process for most traffic in the RTB process...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241G06Q30/0255G06Q30/0264G06Q30/0275
Inventor 陈东董晓明
Owner BEIJING QIHOO TECH CO LTD