Method and device for generating advertisement conversion prediction model and delivering advertisements

A prediction model and advertising technology, applied in the computer field, can solve the problems of inability to obtain portrait data, less user portrait information, and low advertising personalization, and achieve the effect of strong target pertinence, high economic benefits, and improved conversion rate.

Pending Publication Date: 2020-05-01
THE FOURTH PARADIGM BEIJING TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this kind of targeted advertising belongs to the conventional labeling method of targeted advertising, which is not broad enough for user portraits, and the accuracy and personalization of advertising are not high.
For example, a user who frequently browses sports news may not necessarily be a person who likes to do physical exercise. If the sports goods advertisement is displayed to the user, the accuracy of the advertisement is not high; the game advertisement is displayed to the user who likes to play video games, but the user may not Like the content or type of game being shown, this ad serving is not highly personalized
Furthermore, if the user installs fewer types of APP software on the smart terminal he uses, or does not use APP software frequently due to various factors, there will be little portrait information about the user, and wider portrait data cannot be obtained.

Method used

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  • Method and device for generating advertisement conversion prediction model and delivering advertisements
  • Method and device for generating advertisement conversion prediction model and delivering advertisements
  • Method and device for generating advertisement conversion prediction model and delivering advertisements

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Embodiment Construction

[0068] The present invention proposes a new method and device for placing advertisements based on artificial intelligence technology. The core of artificial intelligence technology is machine learning, which is the fundamental way to make computers intelligent. Different machine learning models can be developed based on different specific algorithms and logic criteria. Commonly used algorithms include: logistic regression algorithm, gradient boosting decision tree algorithm (GBDT), HE-TreeNet algorithm, support vector machine algorithm (SVM), naive Bayesian algorithm, and deep neural network algorithm (DNN), etc. The technical solution proposed by the present invention will be clearly and completely described below in conjunction with specific embodiments and accompanying drawings, and it is obvious that the described exemplary embodiments are only for the purpose of illustration rather than limitation.

[0069] figure 1 It is a flow chart of the method for generating an adv...

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Abstract

The invention provides a method and a device for generating an advertisement conversion prediction model and delivering an advertisement. The advertisement putting method comprises the following steps: firstly, generating an advertisement conversion prediction model; inputting a to-be-predicted user data set into the advertisement conversion prediction model, and obtaining a target user group of which the conversion tendency score is greater than or equal to a preset threshold according to the output of the advertisement conversion prediction model; and putting the advertisement to the obtained target user group.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for generating an advertisement conversion prediction model and a method and device for placing advertisements. Background technique [0002] With the rapid development of Internet applications, publishing advertisements on the Internet has gradually become a mainstream method. The advantages of this way of publishing advertisements through the Internet are wide coverage, strong initiative, and targeted publishing, etc. Therefore, the way of publishing advertisements on the Internet is more and more favored by various businesses. [0003] At present, there are some technologies for delivering advertisements to predetermined target users, but the main idea is: by collecting the Internet behavior information of users on specific computers or smart mobile devices within a period of time, such as web pages browsed, games played, books read , logged-in s...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 贺威毛涛孔维周柯吉顾勇镛
Owner THE FOURTH PARADIGM BEIJING TECH CO LTD
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