Dynamic time-of-purchasing-decision incentive system and method

a technology of incentive system and time-of-purchasing decision, applied in the field of dynamic time-of-purchasingdecision incentive system and method, can solve the problems of prior art not being able to successfully overcome, existing process, and substantial costs incurred by suppliers to print and distribute discount coupons, so as to maximize the effect of incentive and reduce costs. the effect of the incentiv
US20090299834A1Inactive Publication Date: 2009-12-03WILSON JAMES DENNIS
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Patent Information

Authority / Receiving Office
US · United States
Patent Type
Applications(United States)
Current Assignee / Owner
WILSON JAMES DENNIS
Publication Date
2009-12-03
Estimated Expiration
Not applicable · inactive patent

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Abstract

A system and method that provides suppliers or sellers with a competitive opportunity to influence consumers at the precise moment a purchasing decision is being made. A consumer using a personal wireless device (110), which has an integrated bar code scanner (120), scans the bar code of a product in a store. The device, using wireless communication (420), sends the scanned product information and a consumer ID to a processing application (430). The processing application (430) sends a profile of the consumer's past shopping behavior, the scanned product information and other data to each interested supplier's competitive incentive offer engine (470). Each supplier's incentive engine determines the optimal incentive to offer and returns this data to the processing application (430) where the incentives are collectively sent back to the consumer's device (110) using wireless communication (421). The device displays the competing incentives and the consumer selects one or more of the incentives presented and repeats this process throughout the store. Upon checkout, a bar code identifying the store and point of sale register is scanned and the incentives are redeemed by scanning them into the store's point of sale register like conventional printed coupons via a display (240) on the device that dynamically renders standard coupon bar codes. The redeemed incentives are then sent from the device to the processing application using wireless communication (422) where they are reconciled and the store is given credit for the redeemed values.
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Description

RELATED APPLICATION

[0001] This is a continuation of patent application Ser. No. 10 / 071,537, filed on Feb. 5, 2002 which also claims the benefit of the Provisional Patent Application Ser. No. 60 / 268,199 filed Feb. 12, 2001.FIELD OF INVENTION

[0002] The present invention relates to a dynamic time-of-purchasing-decision incentive system and method, and more particularly, to a wireless system and method whereby one or more customized incentives are communicated to a shopper at the precise moment in time when the purchasing decision is being made.DESCRIPTION OF PRIOR ART

[0003] Price is often a significant motivating factor in purchasing decisions. Therefore, product suppliers, such as manufacturers and retailers, frequently resort to the mass distribution of printed discount coupons in an effort to entice shoppers to consider purchasing their products. In most instances, such coupons are printed on paper and are distributed to shoppers sometimes together with discount coupons for other produ...

Claims

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