Method for realizing audience division based on NFC, server thereof and system thereof

A server and user mobile technology, applied in transmission systems, short-distance communication services, instruments, etc., can solve the problems of waste of resources and poor pertinence, and achieve the effect of saving time, process safety and speed, and improving user satisfaction.

Inactive Publication Date: 2012-04-11
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, these methods are not very specific. Sometimes, some users are very disgusted to receive such spam

Method used

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  • Method for realizing audience division based on NFC, server thereof and system thereof
  • Method for realizing audience division based on NFC, server thereof and system thereof
  • Method for realizing audience division based on NFC, server thereof and system thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach

[0042] Under the preferred embodiment, continue to refer to figure 1 , before performing all steps, also include the following steps:

[0043] S1001. Obtain identification information of the user's mobile communication terminal through NFC;

[0044] S1002. Bind the identification information with corresponding consumption record information and update it to the user database.

[0045] By binding the identification information of the user's mobile communication terminal with the corresponding consumption record information each time, thereby updating the user database, the user database can record more historical consumption matching the identification information of the user's mobile communication terminal. Record information, so as to provide more basis for the server to send related related information to the user's mobile communication terminal in the future, such as pushing advertisement information, preferential information or promotional activity information closely rel...

Embodiment 1

[0065] When a customer enters a newly opened shopping mall, the background management system of the shopping mall (that is, the NFC-based NFC-based audience segmentation server 200 provided by the embodiment of the present invention) is only valid for this place, and the customer uses his mobile communication terminal ( For example, a mobile phone) interacts with the NFC card reader at the entrance, and the NFC card reader will obtain the identification information of the mobile communication terminal, and transfer the identification information to the processing unit of the background management system, and the processing unit will obtain the identification information of the mobile communication terminal Identify the information and query the user database. If the user's consumption record information that matches the identification information of the mobile communication terminal transmitted by the NFC card reader cannot be found from the user database, the general publicity ...

Embodiment 2

[0069] The aviation system includes various places such as airport waiting halls, airport buses, and various ticket outlets, which share a background management system (that is, the NFC-based server 200 for audience segmentation provided by the embodiment of the present invention). An air ticket agency in city A bought an airline ticket from city A to city B. When paying, interact with the NFC card reader here with your mobile phone with NFC function, and the NFC card reader will get the The mobile phone number and the current consumption record information (including: ticket date and time, airline, flight number, ID card number, etc.) are bound and transmitted to the processing unit of the background management system. The processing unit recognizes the mobile phone number information and judges the The information transmitted by the NFC card reader contains the consumption record information, then the mobile phone number and the corresponding consumption record information ar...

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Abstract

The invention discloses a method for realizing audience division based on NFC (near field communication), a server thereof and a system thereof. The method comprises the following steps: through an NFC mode, establishing association with a user mobile communication terminal; according to identification information of the user mobile communication terminal, searching a user database which records the identification information of the user mobile communication terminal and corresponding consumption record information, if the user database is searched, acquiring the consumption record information of a user, and according to the information, pushing association information related to the consumption record information to the user mobile communication terminal. By employing the method, the server and the system in the invention, after carrying out interaction with an NFC unit with an NFC function through a mobile communication terminal with the NFC function, the user can obtain association information related to a consumption habit of the user, time of the user is greatly saved, a traditional resource consuming mode of a leaflet, a brochure and the like is discarded and is converted into an environment-friendly advertisement push mode with pertinency, and user satisfaction is raised.

Description

technical field [0001] The present invention relates to the field of electronic communication, in particular, to a method, server and system for realizing audience segmentation based on NFC (Near Field Communication, short-distance wireless communication technology). Background technique [0002] At present, shopping malls, supermarkets, restaurants and other consumer places often issue some advertisements or promotional activity information to new and old customers. Usually, these advertisements or preferential activity information are mostly broadcast to all mobile communication users within the coverage area of ​​certain base stations through mobile operators. Send such promotional SMS or MMS, or, merchants will also use some mass sending software to broadcast such information to mobile communication users in certain numbers. In addition, they can also distribute paper leaflets to the passing crowd. However, these methods are not very specific. Sometimes, some users are v...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30H04M1/725H04L29/08H04M1/72412H04M1/72448
CPCH04M1/72563H04M1/725G06Q20/3278H04M2250/04H04L29/08G06Q30/02G06F17/30H04W4/008H04W4/80H04M1/72448
Inventor 王莉
Owner ZTE CORP
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