LED advertisement broadcast monitoring platform

An LED advertising screen and advertising playback technology, applied in the field of advertising media, can solve the problem of lack of video advertising, and achieve the effects of low technical difficulty, guaranteed timeliness, and high transmission efficiency

Inactive Publication Date: 2015-05-06
BEIJING INSTITUTE OF TECHNOLOGYGY
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to provide users with a convenient and quick LED advertisement playback monitoring platform for the lack of an efficient information means for video advertisement delivery management in the current market

Method used

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  • LED advertisement broadcast monitoring platform
  • LED advertisement broadcast monitoring platform
  • LED advertisement broadcast monitoring platform

Examples

Experimental program
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Embodiment

[0053] Implementation background: The playing time of each commercial is fixed at 15s, and there are at least 2 commercials in rotation on each advertising screen. The mobile client module can only obtain one scan record during a single playback of commercials.

[0054] Such as figure 1Shown is the relationship framework between the background management system of this embodiment, the mobile phone client module and the database and the server module, wherein the background management system, the mobile phone client module and the server module are three major modules of the platform of this embodiment, and the database serves as The storage medium meets the business requirements among the three modules. The data exchange between them can be summarized into three paths. The first one is: to submit requests to the database through the background management system, including query, update, delete, add, etc., and display it on the monitor after receiving the query results; The se...

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Abstract

The invention relates to an LED (light-emitting diode) advertisement broadcast monitoring platform and belongs to the advertisement media field and the information technology field. The monitoring platform is composed of a database, a server module, a mobile phone client module and a backstage management system; the database is used for storing all information relating to the advertisement; the server module is used for acquiring relevant data from the database according to the information acquisition request of the mobile phone client, transmitting the data to the mobile phone client, calculating the broadcasting frequency according to the data transmitted by the mobile phone client, and storing the results into the database; the mobile phone client is used for displaying the advertisement information demanded by users, acquiring the advertisement broadcasting data, and transmitting the scanning data to the server; the background management system is used for recording the basic information of all advertisement by administrators, adding up the advertisement broadcasting conditions according to the advertisement broadcasting frequency recorded in the database and generating a report form. In comparison with the existing technology, the whole business in an advertisement putting company is informationized by the monitoring platform; besides, the monitoring platform is high in transmission efficiency and excellent in time validity.

Description

technical field [0001] The invention relates to an LED advertisement playing monitoring platform, which belongs to the fields of advertising media and information technology. technical background [0002] The advertisements that can be seen everywhere on the bustling streets are not placed directly by manufacturers, but through some advertising companies. After these companies signed contracts with manufacturers, the manufacturers handed over their commercials to them, and then they contacted the holders of LED advertising screens everywhere, and only after reaching a consensus did they put the advertisements on the advertising screens. The rental price of advertising screens in prosperous areas is very expensive. In order to know whether the holder of the advertising screen plays the commercials according to the contract, the manufacturer needs to find someone to shoot on the spot, then send the video to the background, and then calculate a period by manually viewing the vi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 王崇文吴芳雪
Owner BEIJING INSTITUTE OF TECHNOLOGYGY
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