Marketing method based on industrial internet identifier and identifier analysis system

Abstract

The invention provides a marketing method based on industrial internet identifier, an identifier analysis system, computer equipment and a storage medium. The method comprises the steps of establishing a marketing database based on all received code scanning query requests by the identifier analysis system; scanning the marketing database every a preset period, extracting all the identifier codes in the marketing database, and searching the production date and the guarantee period corresponding to each identifier code in the enterprise local database according to each identifier code; respectively calculating the time span between the current date and the production date corresponding to each extracted identifier code, and respectively judging whether each calculated time span is close to or exceeds the warranty period corresponding to the corresponding identifier code; and if a certain time span is close to or exceeds the warranty period corresponding to the corresponding identifier code, pushing preset marketing information to the user terminal requesting to query the identifier code. According to the technical scheme provided by the invention, active marketing can be carried out on the on-date or out-of-date product users, the re-marketing efficiency is improved, and the user experience is improved.

Description

technical field [0001] The present disclosure relates to the field of communication technology, and in particular, to a marketing method based on industrial Internet signs, a sign parsing system, a computer device, and a computer-readable storage medium. Background technique [0002] The popularization of mobile networks and the improvement of informatization have enabled enterprises to choose more and more product marketing methods, but marketing methods that lack precise marketing goals are often difficult to achieve the expected results of enterprises, and the benefits brought by massive promotion and marketing activities to enterprises It cannot even offset the cost of marketing activities, so precision marketing has become the most effective channel for modern enterprises to reduce customer acquisition costs and increase product sales. [0003] However, the existing marketing methods have the following problems: [0004] 1. Fragmentation of customer information makes i...

AI Technical Summary

Problems solved by technology

[0004] 1. Fragmentation of customer information makes it impossible to clean up a large amount of scattered customer information as corporate customer assets;

[0005] 2. The cost of obtaining customer information is high, and it is difficult to obtain precise marketing targets. It is often limited to purchasing marketing object data from third-party companies, and the accuracy cannot be guaranteed;

[0006] 3. It is difficult to grasp the timing of remarketing, because it is impossible to grasp the user's usage of the product, and it is impossible to lock the best time for remarketing to users, and the product marketing lacks continuity

Images