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Taxi networked advertisement playing effect data processing method

A technology for data processing and advertising playback, applied in data processing applications, marketing, instruments, etc., can solve the problems of high performance requirements of wireless communication equipment, unsuitable use, high construction and operating costs of advertising centers, and reduce the number of communications. , The effect of reducing the number of writes and reducing the data footprint

Inactive Publication Date: 2007-06-13
XIAMEN YAXON NETWORKS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] From the above analysis, it can be seen that the number of playback logs received by the advertising center reaches tens of millions every day, which requires high performance of wireless communication equipment, database management systems and computers. The construction and operation costs of the advertising center are high, which is not suitable for use in ordinary cities in my country

Method used

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  • Taxi networked advertisement playing effect data processing method
  • Taxi networked advertisement playing effect data processing method

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Embodiment 1

[0023]The operation process of an embodiment of the method for processing the playing effect data of taxi network advertisements in the present invention is shown in FIG. 1 . In this embodiment, a GSM mobile communication module and a satellite positioning (GPS) module are installed on the vehicle-mounted machine of the network-connected vehicle station to provide communication functions and positioning functions for the vehicle-mounted machine. The vehicle-mounted machine is mainly responsible for the reporting function of advertisement playback and playback effect information. The advertising center is equipped with a GPRS front-end processor, which acts as a data transfer between the advertising center and the vehicle-mounted machine of the networked vehicle station. The advertising center pre-registers the taxis connected to the network, numbers their on-board machines, and organizes multiple taxis into a group, each group has an independent number, and summarizes the abov...

Embodiment 2

[0047] The operation process of another embodiment of the method for processing the playing effect data of networked taxi advertisements according to the present invention is shown in FIG. 2 . In this embodiment, a GSM mobile communication module and a satellite positioning (GPS) module are installed on the vehicle-mounted machine of the network-connected vehicle station to provide communication functions and positioning functions for the vehicle-mounted machine. The vehicle-mounted machine is mainly responsible for the reporting function of advertisement playback and playback effect information. The advertising center is equipped with a GPRS front-end processor, which acts as a data transfer between the advertising center and the vehicle-mounted machine of the networked vehicle station. The advertising center pre-registers the taxis connected to the network, numbers their on-board machines, and organizes multiple taxis into a group, each group has an independent number, and s...

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Abstract

Through mobile communication network, the method collects and processes data of playing back ad by car. The method includes following steps: defining that car borne device plays each program in sequence according to program bill sent from ad center when price-marking meter in state of carrying passenger; making and storing one piece of playing log when playing a program, and making completion marker; when the meter is turned to state of no passenger, to stop playing program, and making not completion marker; when number of log reaches to a stated number, building a frame to be sent to ad center through mobile network; ad center stores the reported log to buffer memory, compiles statistics from all logs and saves it to database; carrying out secondary statistics from statistics in the database to generate each dedicated statistics. Comparing with prior art, the invention possesses advantages of accurate statistic data, small amount of traffic, less number of accessing database.

Description

technical field [0001] The invention relates to a method for collecting and processing vehicle data through a mobile communication network, in particular to a method for collecting and processing vehicle advertisement playing data through a mobile communication network. technical background [0002] In real life, most video advertisements other than TV media use CDs as the medium and are fixedly played by dedicated media players, such as building advertisements and bus advertisements. The analysis and processing of advertisement playing effect is an aspect that advertisers and advertising companies pay close attention to. At present, the commonly used method for analyzing the playing effect of video advertisements is to perform statistics and query analysis on advertisement playing information. As far as the effect of advertising is concerned, it is mostly summarized according to the arrangement of advertising program list, schedule management and manual statistics. This m...

Claims

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Application Information

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IPC IPC(8): H04N7/18G06Q50/00G06Q30/02
Inventor 陈典全周伟涛常海军杨磊张萌
Owner XIAMEN YAXON NETWORKS CO LTD
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