Method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators

Inactive Publication Date: 2005-12-29
MCCARTHY JOHN +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0139] The inventors' experience that more customers achieve a satisfactory result is a closed sale for the salesperson in a situation where a live salesperson is able to answer customer questions and understand and respond to the unspoken objections shown by the customers body language, gestures, eye contact and tone of voice that are reliable indicators if the potential buyer has problems with the sale. BioNet method, system and pe

Problems solved by technology

With multiple ad views on several banners and sidebars, it is difficult to attribute behavior to a particular ad view.
The most widely known fear used in sales is the limited time promotion that works on the fear of losing a good deal.
In comparison, APT says competing approaches rely upon one and only one predictive statistical technique, exposing users to its flaws when it is not the best predictor of future results.

Method used

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  • Method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators
  • Method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators
  • Method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators

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Example

[0179] With reference now to the drawings, and in particular to FIGS. 1 through 13 thereof, a new BioNet System and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators embodying the principles and concepts of the present invention and generally designated by the reference numeral 10 will be described.

[0180] More specifically, it will be noted that the workstation in FIG. 3 of U.S. Pat. No. 5,784,608 herein incorporated as FIG. 7 included in drawings is a computer system, such as a workstation, personal computer or other processing apparatus in which the client 50 operates a browser 200 or a server 150 may be operative is illustrated in FIG. 8 with a browser, various biosensors and a voice stress analyzer. In a similar manner a web appliance browser, two way email device, minibrowser devices using WAP, wireless application protocol, new 3G wireless standard, or NTT DoCoMo Japanese standard...

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PUM

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Abstract

A BioNet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators for an advertising measurement and recommendation system that correlates the physiologic parameter responses to impressions of (World Wide Web and multimedia Web television) advertisements with post-impression transactional activity, clickthroughs and sales, to measure the effectiveness of the advertisements and recommend preferred media choices and media themes to media providers.

Description

RELATED APPLICATIONS [0001] This application is a continuation of U.S. patent application Ser. No. 09 / 693,677, filed Oct. 19, 2000, now U.S. Pat. No. ______, issued Jun. 7, 2005.BACKGROUND OF THE INVENTION [0002] 1. Field of the Invention [0003] The present invention relates to website media content controls used to make real-time selections of media displayed to a consumer viewer of a website and methods for selecting the materials that will satisfy the viewer, meet targets of advertisers to specific audiences and induce the sale of merchandise / download pay-for-use media. More particularly, the present invention pertains to a BioNet method, system and personalized web content manager used to customize the web browsing experience of the viewer and facilitate online sales by web site merchandisers, the BioNet method and system being responsive to browser viewers' psychological preferences in a legacy database, and at least one of available real time observable behavioral signals that...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G16H40/67
CPCA61B5/6815A61B5/6838G06Q50/22G06Q30/02G06F19/328G16H40/67G06Q10/10
Inventor MCCARTHY, JOHNMCCARTHY, EILEEN
Owner MCCARTHY JOHN
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