User behavior analysis platform based on big data analysis and working method thereof

Abstract

The invention discloses a user behavior analysis platform based on big data analysis. The user behavior analysis platform is divided into a behavior perception layer, a data storage layer and an application layer. The front end of the sensing layer collects user behavior data on a webpage and sends the user behavior data to the rear end; and the rear end analyzes the data sent by the front end andconverts the data into table data to be written into the data storage layer. The data storage layer stores behavior perception layer original data and application layer data analysis program intermediate data. The application layer comprises a cloud computing host and an analysis program for data analysis and a presentation program for integrating and presenting analysis results, and mainly realizes video anomaly detection, abnormal data processing and fault prediction. The invention further discloses a working method of the user behavior analysis platform. According to the invention, cloud computing is carried out on the application layer, so that the real-time performance and resource utilization rate of user behavior analysis are improved; in addition, the application layer is based onan independent program and a data table, so that the maintenance efficiency of the user behavior analysis system platform and the expandability of the system are greatly improved.

Description

technical field [0001] The invention relates to the field of user behavior analysis of sales websites, in particular to a user behavior analysis platform based on big data analysis and a working method thereof. Background technique [0002] With the rapid development of diversified business models and market segments in the Internet era, many industries are facing the dual challenges of high customer acquisition costs and high churn rates. It has increasingly become the main problem faced by website Internet application operators. How to achieve business growth through data insights and effectively understand users is the most important solution to this type of problem. User behavior analysis is to discover the rules of users using products through statistics and analysis of user behavior data, and combine these rules with network marketing strategies, product functions, and operation strategies to discover possible problems in marketing, products, and operations. Solving ...

AI Technical Summary

Problems solved by technology

[0005] Purpose of the invention: The purpose of the present invention is to solve the problem that the buried point data of the existing user behavior analysis platform does not have strong security, and it is easy to cause enterprise data leakage. Insufficient delay and bandwidth, resulting in inefficient data analysis and even insufficient memory

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