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Advertisement putting method and device and computer equipment

An advertising and advertising technology, applied in computing, measuring devices, marketing, etc., can solve the problem of idle advertising spots, and achieve the effect of improving coverage, expanding influence, and avoiding idleness

Pending Publication Date: 2020-09-01
北京四维智联科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Therefore, the technical problem to be solved by the present invention is to overcome the defect of idle advertisement spots existing in the accurate delivery of advertisement spots of Internet of Vehicles terminals in the prior art, thereby providing an advertisement delivery method, device, equipment and readable storage medium

Method used

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  • Advertisement putting method and device and computer equipment
  • Advertisement putting method and device and computer equipment
  • Advertisement putting method and device and computer equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0030] This embodiment provides a method for placing advertisements, which is applied to vehicle-mounted terminals, such as figure 1 shown, including the following steps:

[0031] S11. Obtain the global advertisement and precise advertisement that can be placed within the current range, wherein the global advertisement is an advertisement that is not targeted, and the precise advertisement is an advertisement that is precisely placed according to user attributes.

[0032] Exemplarily, the current range refers to the range where advertisements can be placed. For example, the range where advertisements can be placed is female car owners in Shanghai, and the range where advertisements can be placed is male car owners in Beijing. This application does not limit the current scope of advertisements that can be placed, and those skilled in the art can determine according to actual needs. Determine the global and precise ads that can be placed within the current range of ads that can...

Embodiment 2

[0076] This embodiment provides an advertisement delivery device, which can be applied to vehicle-mounted terminals, such as Figure 4 shown, including:

[0077] The first obtaining module 21 is used to obtain global advertisements and precise advertisements that can be placed within the current range, wherein the global advertisements are advertisements that are not targeted, and the precise advertisements are advertisements that are precisely placed according to user attributes. For details, refer to the relevant description of step S11 in the above method embodiment, and details are not repeated here.

[0078] The generating module 22 is configured to generate an advertisement schedule based on the global advertisements and precise advertisements that can be delivered within the current scope, and the advertisement schedule is used to display the global advertisements and precise advertisements that can be delivered within the current scope. For details, refer to the relev...

Embodiment 3

[0103] The embodiment of the present invention also provides a computer device, such as Figure 5 As shown, the device includes a processor 31 and a memory 32, wherein the processor 31 and the memory 32 can be connected via a bus or in other ways, Figure 5 Take the connection via bus 30 as an example.

[0104] The processor 31 may be a central processing unit (Central Processing Unit, CPU). Processor 31 can also be other general-purpose processors, digital signal processor (Digital Signal Processor, DSP), graphics processing unit (Graphics Processing Unit, GPU), embedded neural network processor (Neural-network Processing Unit, NPU) or other Dedicated deep learning coprocessor, application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components and other chips, or a combination o...

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Abstract

The invention discloses an advertisement putting method and device and computer equipment, and the method comprises the steps: obtaining a global advertisement and a precise advertisement which can beput in a current range, enabling the global advertisement to be an advertisement which is not put directionally, and enabling the precise advertisement to be an advertisement which is precisely put for the attributes of a user; generating an advertisement scheduling table based on the global advertisement and the precise advertisement which can be delivered in the current range; determining an advertisement point location and a deliverable time of a deliverable advertisement in the current range; obtaining a user label of a user corresponding to the advertisement point location, and queryinga precise advertisement adaptive to the user label. According to the advertisement scheduling table, the inquired corresponding precise advertisements and / or global advertisements are delivered to theadvertisement point locations within the deliverable time, and the global advertisements and / or the inquired precise advertisements are fully scheduled within the deliverable time of each advertisement point location. Through the implementation of the invention, the precise delivery of the advertisement is realized, the coverage rate of the advertisement space is improved, and the waste of advertisement space resources is avoided.

Description

technical field [0001] The present invention relates to the technical field of content operation, in particular to an advertisement delivery method, device and computer equipment. Background technique [0002] With the rapid development of social economy and Internet technology, more and more people own cars, and the Internet of Vehicles has emerged as the times require, and its applications are becoming more and more popular. Since the public will use the Internet of Vehicles terminal to listen to programs while driving, and it is inevitable to hear advertisements, the issue of accurate advertisement placement has become particularly important. [0003] Existing advertisements usually analyze pre-acquired user data, define demographic attributes, user attributes, device attributes, and labels under attributes, etc., and then set the scope of delivery by combining labels in various attributes, and then select advertisements Advertisement delivery attributes such as location...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G01C21/34G01C21/36
CPCG06Q30/0265G06Q30/0266G06Q30/0255G01C21/3476G01C21/3679
Inventor 黄睿
Owner 北京四维智联科技有限公司
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