Advertisement abnormal exposure recognition system and method

Abstract

The invention belongs to the field of internet advertisements, and discloses an advertisement abnormal exposure recognition system and method, and the system comprises a basic data collection module,an advertisement exposure data collection module, and an abnormal exposure recognition module. Wherein the basic data acquisition module is used for acquiring basic data of a home wireless local areanetwork application scene, and the basic data comprises a physical address of a home wireless local area network, an ID of an OTT intelligent terminal accessed to the wireless local area network and aseries of first behavior data taking occurrence time as a sequence in each operation process of the OTT intelligent terminal; the advertisement exposure data acquisition module is used for acquiringadvertisement exposure data of the OTT intelligent terminal, and the advertisement exposure data is second behavior data of advertisements played by the OTT intelligent terminal and is a subset of thefirst behavior data; the abnormal exposure recognition module is used for identifying abnormal exposure from the second behavior data, and judging that the second behavior data is abnormal exposure if the second behavior data is an isolated behavior event without a context behavior; otherwise, normal exposure is determined.

Description

technical field [0001] The invention relates to a system and method for identifying abnormal exposure of advertisements, belonging to the field of Internet advertisements. Background technique [0002] OTT (Over The Top, Internet video service) advertisement is a family large-screen advertisement developed following traditional PC advertisement and mobile terminal advertisement. The characteristics of precise orientation and accurate measurement, in the commercial operation, it is currently operated entirely in the form of Internet video advertising, which requires strong interactivity, precise orientation and accurate measurement capabilities. One of the characteristics of Internet advertising is accurate measurement. The measurement methods include CPM, CPS, CPC, and CPA. Different business scenarios use different measurement methods. [0003] Taking the CPM (Cost Per Mille) measurement method as an example, the traditional CPM measurement principle is entirely based on t...

AI Technical Summary

Problems solved by technology

No matter what kind of identification method is used, it is based on the report data for cleaning and identification. The data fields that can be collected are very limited, basically limited to terminal ID and terminal size information. The acquired data information is limited, and abnormal exposure cannot be accurately identified.

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